A shop site that gets people through the door

The whole plan in one read: the six things your page has to answer, how to build it in an afternoon, and how to be the shop somebody walks into instead of the one they scroll past.

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Six things somebody checks before walking in.

Nobody reads a shop's website end to end. People arrive with three questions (do you sell the kind of thing I want, are you open, and where exactly is the door) and decide inside a minute whether the trip is worth it. Every section below answers one of them, and the mock page shows where each one sits.

  1. Open now, and where the door is

    For a shop, the first question is a trip: somebody is deciding whether to cross town before you close. "Open now" filters and "near me" searches run on your hours and your address, so if those only live in an Instagram bio, nothing can read them, and one wrong closing time costs you the visit and costs them their afternoon.

    Do this

    Write the hours to the day, including the awkward parts: the lunch break, the half-day Saturday, closed Mondays. Add the street number, the floor, and one line about parking or the nearest stop, then mirror the exact same hours on your Google Business Profile.

  2. What you sell, in categories with real prices

    "Do they even have this kind of thing?" is the question that ends a visit before it starts. Categories with honest price ranges answer it in five seconds and give search engines words to match ("ceramics in Braga", "linen tablecloths"). This is not your inventory: a page listing every item is out of date in a week, and nobody reads it anyway.

    Do this

    Pick six to ten categories you would say out loud to a customer at the door, and give each one a range (tableware, 8 to 45 €). Name the brands you carry that nobody else in town does, because those names are what people actually type into the search box.

  3. The shopfront, the inside, and a few things you sell

    A photo of the door is what makes somebody recognise your shop from the pavement; a photo of the inside tells them whether it is their kind of place. Products come third, as examples of the level you stock. Photos also keep people on the page longer, which search engines notice.

    Do this

    Shoot three sets on your phone in one go: the shopfront in daylight with the sign readable, two or three wide shots of the inside, and six to eight representative products on a plain surface. Never stock photos: a shop showing a generic interior looks like a shop that does not exist.

  4. One way to ask before coming over

    The question that actually arrives is "do you have it in a 39" or "is the blue one still there". Answered in a minute it becomes a visit, and a piece held behind the counter until closing time. Nothing on the page has to process that: it has to put the message one tap away.

    Do this

    Make one channel the main button, the one you read while the shop is open (for this, WhatsApp usually beats email). Say what it is for right next to it: "message us to check a size or hold something until 19:00", and keep the phone number tappable for the people who still call.

  5. Who is behind the counter

    People choose an independent shop over a chain for the advice. A name and a face tell them somebody in there knows what is on the shelves, and they turn "a shop" into "ask Ana, she knows".

    Do this

    A first name, a photo, and one line on what each person knows best (glazes, sizes, gift wrapping). Two people is plenty. If the shop is only you, say so: that is the selling point, not a gap to hide.

  6. The feed for new arrivals, the site for the facts

    A shop's Instagram is where new stock lives, because stock changes weekly. The site is what Google and AI assistants can read, and it does not need touching every time a box arrives. Two different jobs, pointing at each other.

    Do this

    Link Instagram in the footer, and put the site link in your bio the day you publish. Let the feed carry today's arrivals and let the site carry the categories, the hours, and the location, so you never edit the site to announce a delivery.

From a description of the shop to a live page.

You do not design anything and you never start from a blank page. You describe the shop, the AI writes and lays out a first version, you correct it until it sounds like you at the counter, and you publish.

  1. Describe the shop

    Answer a short set of questions: what you sell and who for, the categories and the brands you carry, your hours including the lunch break, where the door actually is, and the tone you want (a design store and a neighbourhood hardware shop are different pages). This becomes your business profile, and everything else is generated from it, so these few minutes are the highest-leverage part of the whole job.

  2. Read what the AI wrote

    Brandeet generates the full page: sections, text, and layout, written around your answers instead of a template with your name swapped in. For a shop, read the first draft with one question in mind: does it promise something a visitor cannot do here? A line like "shop now" when there is no cart sends people hunting for a checkout that does not exist. The page should invite a visit or a message instead.

  3. Fix it like a document

    Click a price range and type over it: that is free and unlimited, which matters the week a supplier moves their prices. For bigger changes, describe them ("cut the intro in half, we sell ceramics, not furniture") and the AI redoes that block. That costs one AI credit, and you get 20 a month on Free and 50 on Pro. Check the phone preview before publishing: most of your visitors are on a phone, and some of them are standing on your street looking for the number.

  4. Publish and point people at it

    One click puts the site live on yourname.brandeet.com, which is already a real link for your Instagram bio and your Google listing. On the paid plans you connect your own domain, and the SSL certificate is provisioned and renewed for you. Either way, the published page is fast static HTML, which matters most to the person checking your hours on a phone with one bar of signal.

Where Brandeet does the heavy lifting.

The parts of a shop's page nobody enjoys doing by hand, already handled. And, plainly, the part it does not do at all.

  • Local search groundwork, by default

    Your address, hours, and the categories you sell go into structured data, the machine-readable layer search engines and AI assistants read. Sitemap, meta tags, and one clean H1 per page are generated too. It is the technical checklist from every SEO guide, done without you knowing it exists.

    Every plan

  • Text edits never cost credits

    Price ranges after a supplier increase, a category you just started carrying, the Christmas hours: click, type, publish. AI credits are only spent when you ask the AI to rewrite or redo a block for you.

    Every plan

  • A page built for phones

    The same content laid out properly on a phone, with tap-to-call and tap-to-WhatsApp, and desktop, tablet, and phone previews before you publish anything.

    Every plan

  • Your own domain, zero server admin

    Point your domain at Brandeet and forget it exists: hosting, SSL, and renewals are handled. Free stays on a yourname.brandeet.com subdomain, which is enough to start.

    Pro and up

  • A page per category, when one is not enough

    Free publishes 1 page, and for a small shop that is plenty. Pro publishes up to 5, so tableware, textiles, and the story of the shop can each have their own, and Business goes up to 15.

    Pro and up

  • What this is not: an online store

    There is no cart, no checkout, no payments, and no stock sync, and we will not dress that up. The page tells people what you sell, where you are, and when you are open, then hands the product conversation to WhatsApp, an Instagram DM, or the marketplace you already sell on. If taking money online is the goal, you need an e-commerce platform, not this.

    By design

The site is half the job. The map is the other half.

For a shop, being on the map beats being in the blue links: the people who buy from you are the ones already within walking distance or ten minutes of driving. These four moves cost nothing but attention, they compound for years, and they work no matter who built your site.

Claim your Google Business Profile

The free listing that puts you on the map and answers "open now" on your behalf. For a shop, it is closer to a homepage than your homepage is.

  1. Go to google.com/business and claim (or create) the listing for your address. Verification is usually a postcard or a short video that shows the shopfront, the sign, and the street.
  2. Pick the most specific category that matches what you sell ("Gift shop", "Home goods store", "Clothing store"), never the generic "Store", and add secondary categories for the rest of your range.
  3. Mirror the site's hours exactly, and set the holiday hours before the holiday, not during it. "Closed when Google said open" is a customer you do not get back.
  4. Fill the Products section with your main categories and their price ranges, and make a daylight photo of the shopfront the first image. That photo is how somebody matches the listing to the door in front of them.

Make reviews a habit, not a campaign

Reviews decide which of the three shops on the street gets the visit. A steady trickle of real ones beats anything else you could do with the same ten minutes.

  1. Ask at the counter while you are wrapping, when they are happiest. One sentence is enough: "if you liked it, a Google review helps us a lot".
  2. Your Business Profile gives you a direct review link. Save it in WhatsApp and send it to the people you held something for, or ordered something in for.
  3. Reply to every review, including the one complaining about a price, briefly and calmly. That reply is read by the next hundred people, not by the reviewer.
  4. Never buy reviews. A suspicious burst can get the listing flagged, and it reads fake to humans anyway.

Keep name, address, and phone identical everywhere

Google cross-checks your details across the web. Consistency is a trust signal for the map pack, the three businesses shown under the map.

  1. Pick one exact spelling of the shop's name, address, and phone number, and use it on the site, Google, Instagram, and Facebook.
  2. When something changes (a new number, new hours, a move two doors down), update all of them in the same sitting. Split across weeks, it never finishes.
  3. Check the places that list you without asking: local directories, the traders' association page, the marketplace profile where you sell. Old numbers in forgotten listings quietly cost visits.

Close the Instagram loop

Your feed already handles the new arrivals. Let the site catch the interest the feed creates, and let the messages finish the sale.

  1. Put the site link in your bio the day you publish, so the profile answers hours and location without you typing them out again.
  2. Keep posting what comes in, and stop repeating the practical details in every caption: point at the site instead.
  3. When somebody asks about a piece in the comments or in a DM, answer with the price and whether you can hold it until closing. That message is the sale.
  4. Keep a highlight with the shopfront and the inside, so a stranger landing on the profile knows which street to walk down.

The launch checklist.

Keep the tab open, or copy it somewhere. If every box is ticked, your shop is easier to find than most of the shops on your street.

Before you publish

  • Every category has an honest price range
  • Hours are right, lunch break and half-day Saturdays included
  • Street number, floor, and one line on parking or the nearest stop
  • A daylight photo of the shopfront, sign readable
  • The main button opens the channel you read while the shop is open
  • You checked the phone preview, not just the desktop one

The week after

  • Site link is in your Instagram bio
  • Google Business Profile claimed, specific category set, site linked
  • The listing's Products section has your categories and their ranges
  • Name, address, and phone identical on the site, Google, and Instagram
  • Direct review link saved and sent to your first five customers
  • Price ranges fixed on the site the same week they change on the shelf

What people ask before they start.

Anything else about your industry, your pages, or your domain: ask us directly.

  • Can I sell online through it?

    No, and we will not dress that up. There is no cart, no checkout, no payment processing, and no stock sync in Brandeet. If selling online is the goal, you need an e-commerce platform. If the goal is being found by people who could walk in this afternoon, this is the right tool and far cheaper: the page says what you sell, when you are open, and where the door is, then hands the product conversation to a WhatsApp message, an Instagram DM, or the marketplace you already sell on.

  • Can people reserve an item?

    By message or by phone, which is how it already happens over the counter. The page makes the WhatsApp link and the number impossible to miss, and you confirm the reservation yourself the way you always did. There is no reservation system to keep in sync, and nothing gets promised to a customer while you are not looking.

  • Can I show prices?

    Yes, as plain page text you edit yourself, with no limit and no AI credits spent. There is no inventory system behind it, so treat a price the way you treat a printed sign: correct as of the last time you updated it, and one minute of work to change. For most shops, a range per category (tableware, 8 to 45 €) ages better than a price per item.

  • One page, or a page per category?

    Free publishes 1 page, and one page holds many sections: categories, photos, hours, location, and the message button. That is enough for most independent shops. Pro publishes up to 5 pages, so a wide range can split into a page per category plus the story of the shop, and Business goes up to 15.

  • Can I use the shop's own domain, and what does it cost?

    On any paid plan you point your domain at Brandeet and the SSL certificate is provisioned and renewed for you. Free is 0€, does not expire, and stays on a yourname.brandeet.com subdomain, which is already enough for your Instagram bio and your Google listing. Pro is 30€ a month or 300€ a year with VAT included, and adds the shop's own domain, up to 5 pages, and a marketing strategy with a weekly task calendar.

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