A clinic site patients trust before they sit down

The whole plan in one read: the six things your clinic's site needs, how to build them in an afternoon, and how to be the clinic someone in pain calls first.

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Six things a patient checks before they call.

Two very different people open a dental clinic's site. One has a molar throbbing since 3am and only wants to know whether you can see them today. The other is comparing three clinics for a cleaning, whitening, or implants, and is reading you like someone deciding who to trust with their mouth. Every section below answers one of them, and the mock page shows where each one lives.

  1. One tap to a person who answers

    The visitor with a toothache does not browse. They open two or three clinics, call the first one that shows a number without scrolling, and stop looking the moment somebody picks up. The patient comparing clinics for planned work ends in the same place: after reading, they want to ask one question before committing.

    Do this

    Put a tappable phone number on the first screen and repeat it at the bottom of the page, with one line saying what happens next: "call before 10:00 and we keep slots for urgent cases the same day". If reception also answers WhatsApp, say which number rings and which one reads messages.

  2. Hours, address, and the walk from the door

    "Dentist near me" searches and the "open now" filter are how the urgent patient finds you, and they read machine-readable hours, not a photo of a sign. The patient with planned work checks something else: whether they can get there after work, and where to leave the car.

    Do this

    Write hours to the day, including the lunch closure and Saturday mornings, and mirror them exactly on your Google profile. Then add the two lines a map cannot give: which floor you are on and whether there is a lift, and where to park within two minutes on foot.

  3. Treatments in the words patients use

    Nobody searches for "oral rehabilitation". They search for a cleaning, whitening, a broken tooth, invisible braces, implants. Naming treatments the way patients name them is how you get matched, and saying how many visits each takes removes the fear that a first appointment turns into an open-ended commitment.

    Do this

    One line per treatment: what it involves, how many visits, and a "from" price wherever you honestly have one to give (hygiene appointment, 45 min, 45 €). Where the price depends on the mouth, write exactly that: implants and orthodontics start with an assessment and a written plan, and "from 850 € per tooth" with that sentence beats an empty price column.

  4. The rooms and the people, not the mouths

    An anxious patient wants to see where they will be sitting before agreeing to sit there. The waiting room, the treatment room, the equipment, the sterilisation corner: those photos answer the question nobody asks out loud, which is whether the place looks careful. Stock images of a stranger's perfect smile answer nothing.

    Do this

    Ten photos from your phone in daylight: the entrance as seen from the street so they recognise the door, the waiting room, two treatment rooms, the sterilisation area, and the team. Keep clinical close-ups out of the general gallery; a before-and-after case needs the patient's written consent and an accurate caption, or it does not go up.

  5. Who is treating you, with credentials

    Patients pick a person, not a building, and they are handing that person something they cannot replace. A first name and a smile is not enough here: they want to know who is qualified for what, especially before an implant, a root canal, or a child's first visit.

    Do this

    For each dentist: full name, Ordem dos Médicos Dentistas number, the area they focus on, and one plain sentence about training. "Dra. Marta Nunes, OMD 12345, endodontics and root canals" earns more trust than a paragraph of adjectives.

  6. The footer that catches the questions

    Facebook is where an older patient confirms the clinic still exists at that address; Instagram is where the whitening question starts. Neither is read properly by search engines, and neither is a place to give clinical answers. The site is the piece Google and AI assistants can read, so the two should point at each other.

    Do this

    Link Facebook, Instagram, and your Google profile in the footer, and put the site link in both bios the day you publish. When a message asks "how much is an implant?", answer with the treatment page and the phone number: a price without an examination is a promise you cannot keep.

From a description of the clinic to a live page.

You do not design anything and you never start from a blank page. You describe the clinic, the AI writes and lays out a first version, you correct it until it sounds like your reception, and you publish.

  1. Describe the clinic

    Answer a short set of questions: which treatments you do, who the dentists are and what each one focuses on, your hours, how urgent cases are handled, whether you publish "from" prices, which agreements and insurers you accept, and the tone you want (a family clinic and an implant practice are different pages). This becomes your business profile, and everything else is generated from it, so these few minutes are the highest-leverage part of the whole job.

  2. Read what the AI wrote

    Brandeet generates the full page: sections, text, and layout, written around your answers instead of a template with the clinic's name swapped in. Read it as a patient in pain would, not as a professional: the two things a first draft usually gets wrong for a clinic are clinical vocabulary where a patient would say "a new tooth", and general dentistry talk where your actual clinic should be.

  3. Fix it like a document

    Click a price or a treatment name and type over it: that is free and unlimited, which is what you want on a page whose prices and agreements change. For bigger changes, describe them ("shorter intro, say we see urgent cases the same day") and the AI redoes that block. That costs one AI credit, and you get 20 a month on Free and 50 on Pro. Before publishing, open the phone preview and check the thing that matters most: is the number visible and tappable without scrolling?

  4. Publish and point people at it

    One click puts the site live on yourname.brandeet.com, which is already a real link for your Google profile and your bios. On the paid plans you connect the clinic's own domain, and the SSL certificate is provisioned and renewed for you. The published page is fast static HTML, which counts when the person opening it is in pain and on mobile data.

Where Brandeet does the heavy lifting.

The parts of a clinic site nobody enjoys doing by hand, already handled. And, honestly, the parts it deliberately does not do.

  • Local search groundwork, by default

    Your address, hours, and treatments go into structured data, the machine-readable layer search engines and AI assistants read. Sitemap, meta tags, and one clean H1 per page are generated too. It is what makes a clinic eligible to be the answer to "dentist near me", and it happens without you knowing it exists.

    Every plan

  • Text edits never cost credits

    A price that moved, an agreement that ended, a dentist who joined: click, type, publish. AI credits are only spent when you ask the AI to rewrite or redo a block for you.

    Every plan

  • A page built for a phone held one-handed

    The same content laid out properly on a phone, with tap-to-call and tap-to-WhatsApp, and desktop, tablet, and phone previews before you publish anything.

    Every plan

  • The clinic's own domain, zero server admin

    Point your domain at Brandeet and forget it exists: hosting, SSL, and renewals are handled. Free stays on a yourname.brandeet.com subdomain, which is enough to test whether the page brings calls.

    Pro and up

  • A marketing plan for the quiet weeks

    Pro adds a written marketing strategy with a weekly task calendar: what to publish, when to ask for reviews, what to refresh on the site. Useful in August and in the gap after the holidays, when the chairs empty and you want moves, not theory.

    Pro and up

  • What it deliberately does not do

    No appointment calendar, no patient portal or clinical records, and no online payments. The main button links out to your phone, WhatsApp, or the scheduling software reception already works in, because a second calendar nobody checks is worse than none, and patient data has no business on a marketing site.

    By design

The site is half the job. Being found is the other half.

For a clinic, the map and your reputation decide more than any page does. These four moves cost nothing but attention, they compound for years, and they work no matter who built your website.

Claim your Google Business Profile

The free listing that puts you on the map, and the first thing a patient in pain actually sees.

  1. Go to google.com/business and claim (or create) the listing for the clinic's address. Verification is usually a postcard or a short video walkthrough of the premises.
  2. Set the primary category to "Dentist", and add "Dental clinic" as a secondary category if you run several chairs and dentists. Then list your treatments, with "from" prices where you give them.
  3. Fill in the appointment link with your site or the scheduling software you already use, and mirror the site's hours exactly, holidays included. "Closed when Google said open" costs you the patient and the review.
  4. Add photos of the entrance, the waiting room, and the treatment rooms. Listings with photos get far more calls and direction requests.

Make reviews a habit without breaking confidentiality

Reviews decide who gets the call when three clinics sit on the same avenue. A steady trickle of real ones beats everything else, and the way you reply is read by everyone who comes after.

  1. Ask at the desk when the treatment is over and the person is relieved, not in the chair. One sentence is enough: "if you were happy with today, a Google review helps us a lot".
  2. Your profile gives you a direct review link. Save it and put it in the follow-up message you already send, instead of hoping people find the way themselves.
  3. Reply to every review, including the hard ones, and never confirm clinical details or that a named person is your patient. Thank them, leave the clinic's number, and continue offline: confidentiality applies to public replies too.
  4. Never buy reviews. A suspicious burst can get the listing flagged, and it reads fake to patients anyway.

Keep name, address, and phone identical everywhere

Google cross-checks your details across the web, and a clinic accumulates listings: the map, the insurers, directories, an old website nobody switched off.

  1. Pick one exact spelling of the clinic's name, address, and phone number, and use it on the site, on Google, on Facebook, and on Instagram.
  2. When something changes, update everything in the same sitting. Split across weeks it never finishes, and the old number keeps ringing somewhere.
  3. If the clinic is registered with ERS, put the licence number in the footer, with the same trading name that appears on the register.
  4. Hunt down the forgotten listings: an old directory entry with the previous phone number quietly sends patients to a dead line.

Be findable through your agreements and insurers

Plenty of patients never search for a dentist at all: they search their insurer's or ADSE's list of clinics and call from there. That list is a directory you can keep in order.

  1. Keep the agreements and insurers you accept as plain text on the site (ADSE, Médis, Multicare, whatever you have), with one line on what each covers and what the patient still pays.
  2. Check your own entry in each insurer's provider search: name, address, phone, and which dentists appear. Wrong entries are common and they only get fixed if you ask.
  3. When an agreement ends, take it off the site the same day. A patient who arrives expecting a covered price and leaves paying the full one writes the review you will remember.
  4. If patients keep asking about the same insurer you do not work with, say so on the page. "We have no agreement with X" saves reception the same call ten times a week.

The launch checklist.

Keep the tab open, or copy it somewhere. If every box is ticked, your clinic is easier to find, and easier to choose, than most clinics in your area.

Before you publish

  • The phone number is tappable on the first screen, tested from your own phone
  • Every treatment says what it involves and how many visits it takes
  • The "from" prices and the agreements list match what reception quotes today
  • Hours are correct to the day, lunch closure and Saturdays included
  • Each dentist has a full name, an OMD number, and their focus
  • The photos are your rooms and your team, none of them stock

The week after

  • Google profile claimed, category "Dentist", site and appointment link added
  • Direct review link saved and added to the follow-up message
  • Your entry checked in each insurer's provider search
  • Hours updated in both places for the next holiday
  • Site link in the Facebook and Instagram bios and on the appointment card

What people ask before they start.

Anything else about your industry, your pages, or your domain: ask us directly.

  • Can patients book an appointment online?

    Not through Brandeet: there is no booking calendar, no patient portal, and no forms here. The site drives appointment requests to your phone line and WhatsApp, or links out to the scheduling software reception already works in, so nothing lands in an inbox nobody is watching.

  • Who controls the clinical wording?

    You do. The AI writes a first version from your description of the clinic, then every heading and paragraph is editable in place, or you describe what a section should say and the AI redoes that block: 20 AI actions a month on Free, 50 on Pro. That control matters in a regulated trade: what the page claims is your professional responsibility, nothing is live until you publish it, and a before-and-after photo needs the patient's written consent and an accurate caption first.

  • Where do prices and insurance agreements go?

    Both are ordinary page content that you maintain. Prices are your call: a full table, or "from" prices with a line explaining that implants and orthodontics need an assessment first. Agreements are a plain list (ADSE, Médis, Multicare) with one line on what each one covers; there is no live connection to any insurer, so when an agreement ends you delete the line, which takes a minute and spends no AI credits.

  • Can we use the clinic's own domain?

    Yes, on any paid plan: point the domain at Brandeet and the SSL certificate is provisioned and renewed for you. The free plan publishes on a yourname.brandeet.com subdomain for 0€, which is enough to see whether the page brings calls.

  • What does it cost?

    Free is 0€ and does not expire: 1 published page, which is enough for a clinic with one location. Pro is 30€ a month or 300€ a year, VAT included, and adds the clinic's own domain, up to 5 pages (one per treatment, for instance), and a marketing strategy with a weekly task calendar. You can cancel from your billing settings whenever you want.

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