A photography site that gets the date booked

The whole plan in one read: the six things your site owes a client who likes your photos, how to build them in an afternoon, and how to get found by the couple booking next August.

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Six things a client checks before they message you.

Almost nobody reaches a photographer's site cold. They arrive from an Instagram post, a friend's recommendation, or a search with a city in it, carrying three questions: is this my style, can I afford it, is my date free. You get about a minute. Every section below answers one of those questions, and the mock page shows where each one lives.

  1. The portfolio is the pitch

    The decision happens in the first ten seconds of scrolling, before a word gets read. And the question in the client's head is not "is this technically good", it is "would my wedding look like this". A page that opens on fifteen strong frames of the work you want more of sells harder than any paragraph about your approach.

    Do this

    Cut the set down to about 15 frames you would be happy to see repeated, not 200 that prove you can shoot anything. Keep one edit across the whole set: a consistent look reads as a point of view, a mixed bag reads as a beginner. And lead with the shoot type you want to be hired for, not the one you happen to do most.

  2. Session types, with an honest price shape

    "Prices on request" filters out far fewer time-wasters than photographers hope. What it mostly filters out is the people who will not email a stranger to find out whether they can afford you, and plenty of those could. A written range does the qualifying before the enquiry lands in your inbox.

    Do this

    Give every session type a shape: wedding coverage from 1 800 € for ten hours, a family session flat at 180 € for 90 minutes, a commercial day at 450 €. Then say what a pack includes and when it lands ("60 edited photos, delivered in three weeks"). Vague packages get haggled over; specific ones get booked.

  3. One button, with the date in the message

    Every photography enquiry is really one question: are you free that day. A couple usually writes to three photographers the same evening, and the one who answers first with a clear next step is often the one who gets the meeting. If the client has to invent an email from nothing, a good share of them never send it.

    Do this

    Make the main button open the channel you actually answer (WhatsApp, email, or the form of the tool you already use) and, right next to it, ask for the three things you need in order to reply properly: the date, the place, and the kind of shoot. Then hold yourself to answering within a day.

  4. Where you are based, and how far you go

    Nobody searches for "photographer". They search for "wedding photographer Alentejo" or "newborn photographer Porto". If no city appears on your page you are invisible to the search that would have hired you, and the couple with a venue two hours away has no way to tell whether you would even drive there. Opening hours matter less here: nobody drops in on a photographer.

    Do this

    Write the city you work from, the radius you cover with no travel fee, and what happens past it ("Lisbon and 100 km included, further out quoted with travel and a night"). Put the same city in the page title and on your Google profile, spelled the same way in both.

  5. Who actually shows up on the day

    For a wedding the client is not buying files, they are buying a person who will stand beside them for ten hours. They want a name and a face before they hand over the day. And if you bring a second shooter or send the edit out, saying so answers the question they are too polite to ask.

    Do this

    One photo of you working (not a studio headshot), a first name, and two lines on how you shoot: quiet and documentary, or directive and posed. If the second camera is a subcontractor, say it plainly on the page. Discovered on the morning of the wedding, it reads as a bait.

  6. The loop between the feed and the site

    Instagram is where most photographers get discovered and the worst place to close a booking: it hides your prices, buries the series from two summers ago, and gives a search engine or an AI assistant almost nothing to read. The site is where a scroll turns into a message with a date in it.

    Do this

    Put the site link in your bio the day you publish, and link the feed from the site footer so both directions work. When a series does well on the feed, add those frames to the site the same week: the feed forgets in two days, the page keeps working for years.

From a description of your work to a live portfolio.

You do not design anything and you never start from a blank page. You describe the work you do, the AI writes and lays out a first version, you correct it until it sounds like you, and you publish.

  1. Describe the work

    Answer a short set of questions: what you shoot, who hires you, your session types and prices, the city you work from and how far you travel, and the tone you want (a documentary wedding photographer and a studio product photographer are different pages). This becomes your business profile, and everything else is generated from it, so these few minutes carry more weight than the rest of the job.

  2. Read what the AI wrote

    Brandeet generates the full page: sections, text, and layout, written around your answers instead of a template with your name dropped in. For photographers the first draft tends to slip the same two ways: it softens your style into "capturing moments", and it treats every kind of shoot as equally important. Both are quick fixes, and they are exactly your job.

  3. Fix it like a document

    Click a price and type over it: that is free and unlimited. For bigger changes, describe them ("cut the intro in half, we shoot documentary, not posed") and the AI redoes that block. That costs one AI credit, and you get 20 a month on Free and 50 on Pro. Then open the phone preview and scroll the gallery there: most people meet your work on a phone, in portrait, with one thumb.

  4. Publish and point people at it

    One click puts the site live on yourname.brandeet.com, which is already a real link for your Instagram bio. On the paid plans you connect your own domain, and the SSL certificate is provisioned and renewed for you. The published page is fast static HTML with no page-builder JavaScript in the way, which is where image-heavy portfolios usually lose people. The rest is down to your exports: a 12 MB JPEG is heavy no matter who publishes it, so upload web-sized files.

Where Brandeet does the heavy lifting.

The parts of a photography site nobody enjoys doing by hand, already handled. And, honestly, the part it deliberately does not do.

  • The words a search engine can read

    Photographs are invisible to a crawler. Your trade, your city, and your session types go into structured data, the machine-readable layer search engines and AI assistants read, and the sitemap, meta and OG tags, and one clean H1 per page are generated too. It is the technical checklist from every SEO guide, done without you knowing it exists.

    Every plan

  • Text edits never cost credits

    A price that changes, a new session type, a pack that now includes 80 photos instead of 60: click, type, publish. AI credits are only spent when you ask the AI to rewrite or redo something for you.

    Every plan

  • Static pages, checked on a phone

    The output is static HTML, so a gallery is not waiting on a page builder's JavaScript to appear, and you preview desktop, tablet, and phone before anything goes live. Image-heavy pages are exactly where a slow platform costs you the visit.

    Every plan

  • A page per kind of work

    Free publishes 1 page, which is enough for one strong portfolio. Pro goes up to 5 pages and Business to 15, so weddings, portraits, and commercial can each have their own page with their own prices, which is also how people search for them.

    Pro and up

  • Your own domain, zero server admin

    Point your domain at Brandeet and forget it exists: hosting, SSL, and renewals are handled. Free stays on a yourname.brandeet.com subdomain, which is already a real link for your bio.

    Pro and up

  • What it deliberately does not do

    No client galleries, no file delivery, no upload area, no print sales. Deliveries keep going through the tool you already use (WeTransfer, Pixieset, Drive) and the site links out to it. This is your storefront, not your darkroom.

    By design

The site is half the job. Being found is the other half.

A portfolio nobody reaches is a hard drive with a domain attached. These four moves cost nothing but attention, they compound for years, and they work no matter who built your website.

Claim your Google Business Profile

The free listing that decides whether you appear when someone searches for a photographer in your city. For a photographer with no shop window, it doubles as a second portfolio.

  1. Go to google.com/business and claim (or create) your listing. If you work from home, set it up as a service-area business: you list the regions you cover and your home address stays hidden.
  2. Set the category to the work you want more of. "Wedding photographer" pulls different searches than the generic "Photographer", and secondary categories cover the rest of what you shoot.
  3. Add your session types with prices and link the new site. Then upload 10 to 15 photos of real work, not just a logo, and refresh them every couple of months.
  4. Only switch messaging on if you will answer it. Unread messages lose you the client, and Google can hide the button when replies never come.

Make reviews a habit, not a campaign

Reviews are what a stranger uses to choose between two portfolios they like equally. For photographers there is one perfect moment to ask, and it is not the shoot.

  1. Ask when you deliver the gallery. That is the moment they are happiest with you: weeks after the day, with the photos in front of them.
  2. Your Business Profile gives you a direct review link. Paste it into the delivery message with one sentence: "if you are happy with these, a Google review helps me a lot".
  3. Reply to every review, including the rare bad one, briefly and politely. Replies are public and the next client reads them.
  4. Never buy reviews. A sudden burst can get the listing flagged, and it reads fake to a human anyway.

Keep your name, city, and phone identical everywhere

Google cross-checks your details across the web, and photographers break this rule more than most: half the profiles carry your own name, the other half a studio name.

  1. Pick one exact business name and use it everywhere. If you are "Rita Anselmo" on Instagram and "Anselmo Studio" on Google, you look like two half-built businesses instead of one working photographer.
  2. Use the same name, phone, city, and service area on the site, Google, Instagram, and Facebook. Do it in one sitting: split across weeks, it never finishes.
  3. If you have no public address, keep the service-area wording identical in all of them ("Lisbon, travelling across Portugal").
  4. Hunt down the old listings: a wedding directory you stopped paying for, a profile with a number you no longer use. Correct them or ask for them to be removed.

Get listed where clients are already looking

Couples rarely start with a blank Google search. They start on the venue's supplier list, on a planner's recommendation, or in a directory. Those pages send you clients and links at the same time.

  1. List the venues you have shot at and ask each one to add you to their recommended-suppliers page. A link from a venue is a referral and a link Google counts, and asking costs one email.
  2. Send the planner, the florist, and the venue from each job a small set of edited photos they can use, credited with a link back to your site. Free photos are the cheapest link building in this trade.
  3. Pick one or two paid directories, buy a single season, and note where every enquiry comes from. After ten jobs you know which listing to renew and which to drop.
  4. Ask every client how they found you and write the answer down. That one habit tells you which of these moves is actually working.

The launch checklist.

Keep the tab open, or copy it somewhere. If every box is ticked, your work is easier to find than most portfolios in your city.

Before you publish

  • About 15 frames, one consistent edit, the doubtful ones cut
  • The work you want more of comes first on the page
  • Every session type has a price and what the pack includes
  • Images exported for web, not full size straight out of Lightroom
  • Your city and how far you travel are written on the page
  • You scrolled the gallery in the phone preview, not just on desktop

The week after

  • Site link is in your Instagram bio and any other profile you keep
  • Google profile claimed, category set to the work you want, 10 photos up
  • Direct review link saved and pasted into your delivery message
  • Three venues or planners asked to list you as a supplier
  • Newest series added to the site the week it lands on the feed
  • Prices on the site changed the same day you change what you charge

What people ask before they start.

Anything else about your industry, your pages, or your domain: ask us directly.

  • Can I deliver galleries or sell prints through it?

    No. Brandeet publishes a website; it does not run a client gallery, a file-delivery portal, or a store. Keep deliveries where they already work (WeTransfer, Pixieset, Drive) and link to them from the site. What Brandeet replaces is the portfolio you have been meaning to rebuild for two years, not your delivery workflow.

  • How many galleries can I publish?

    As many gallery sections as you like inside the pages your plan allows: 1 page on Free, up to 5 on Pro, and 15 on Business. Most photographers end up with one page per kind of work, plus an about page and a contact page.

  • Will it stay fast with big images?

    Published pages are static HTML with no page-builder JavaScript in the way, which is where most portfolio sites lose people. The rest is down to your exports: a 12 MB JPEG is heavy no matter who publishes it, so keep them web-sized and a gallery stays quick on mobile data.

  • Can I put it on my own domain?

    Yes, on any paid plan. Point the domain at Brandeet and the SSL certificate is provisioned and renewed for you. The free plan publishes on a yourname.brandeet.com subdomain, which is a fine place to start while you decide.

  • What does it cost?

    Free is 0€, does not expire, and includes 20 AI credits a month. Pro is 30€ a month or 300€ a year, VAT included, and adds your own domain, up to 5 pages, 50 credits a month, and a marketing strategy with a weekly task calendar.

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