Lapa Coffee Lab
A Wix alternative that starts from your business
Wix is a huge product: templates, apps, and a deep editor you learn. Brandeet makes the opposite bet: it does the design and the writing itself, from your business profile, in your Portuguese, so a professional site stops depending on your time or on hiring help. Where Wix is the better buy, this page says so.
The short version.
What differs is how much of the work, and the platform, lands on you.
| What is being compared | Wix | Brandeet |
|---|---|---|
| How the site gets built | Pick from hundreds of templates, or ask the Aria AI for a draft. Either way you finish it in the Wix editor. | Written and designed from your business profile. You correct the draft in the editor, or tell the AI what to change. |
| Free plan | Free forever, with Wix ads on the page and a wixsite.com address. | Free forever, no expiry: 1 published page on yourname.brandeet.com and 20 AI credits a month. |
| A site on your own domain | Light plan, from 14 EUR a month billed yearly (19 EUR month to month). | Pro, 30€ a month or 300€ a year, with 5 pages and 50 AI credits a month. |
| Online store | Yes. Carts, checkout, and payments from the Core plan, 25 EUR a month billed yearly. | No. Brandeet does not do e-commerce, and no plan adds it. |
| Changing the design later | Templates cannot be swapped on a live site. A redesign means rebuilding on a new site and moving the content over. | Restyle or regenerate any section in the editor. The content stays where it is. |
| Built for | Everyone, everywhere: portfolios, stores, hotels, events, member sites. | Businesses that want a professional site without hiring a professional: the design, the writing, and the SEO work come built in. |
Wix prices are its published Portugal prices for yearly billing, checked August 2026 and due a re-check if you are reading this much later. Brandeet prices are read live from our plans, so they always match the pricing page.
Two products with different centres of gravity.
Wix: an editor you learn
Wix's centre is the editor. The templates, the Aria AI assistant, and the app market all feed into it, and it can build nearly anything: stores, bookings, member areas, hotel sites. The trade is time for depth. Even when the AI drafts a first version, you are the one arranging sections, choosing apps, and making design calls inside a professional-grade tool. For some owners that control is the point. For most it is a second job.
Brandeet: a site that starts finished
Brandeet's centre is your business profile. You describe what you do, who you serve, and how you want to sound, and the AI writes the copy and designs the structure in one pass, natively in Portuguese. The editor exists to correct that draft: click any line and rewrite it, or describe a change and let the AI redo the section. Editing text yourself is unlimited and spends no credits.
If you catch yourself wanting an app market, member logins, or pixel-level control, you want Wix, and you should not let this page talk you out of it. If you want a credible, findable site for your business this afternoon, that is the one job Brandeet was built for.
What a generated site looks like.
Generated with Brandeet and finished in its editor: generated does not mean the same site twice.
Mara Quinn
Where Wix fits, and where Brandeet fits.
The honest split, so nobody pays for the wrong tool.
Choose Wix if
- You sell online today. Carts, checkout, and payments start on Wix Core; Brandeet has no store and no amount of editing will add one.
- The site needs Wix's app ecosystem: bookings with staff calendars, ticketed events, member areas, hotel check-in.
- You enjoy the design work, want control over every pixel, and the evenings it takes are evenings you are happy to give.
Choose Brandeet if
- You want the first version written and designed for you, in the Portuguese you actually speak, and to spend your time correcting instead of composing.
- You would rather never see an app market, a plugin catalogue, or an upsell path: one product, three plans, done.
- Publishing should be a button: your domain connected with a CNAME, the SSL certificate provisioned and renewed, sitemap, robots.txt, and JSON-LD generated from your profile.
- You are deciding on price and simplicity: free is 0€ forever, and Pro is 30€ a month with 5 pages and your own domain.
What you get, whichever plan you pick.
Whatever you are comparing us against, this is what sits underneath every Brandeet site: the same AI, the same editor, and the same publishing engine.
- A full site written around your business profile: what you do, who you serve, and the tone you want. Not a template with your name dropped into it.
- A visual editor where you click any heading, paragraph, image, or section and change it yourself, or describe the change and let the AI redo that block. 20 AI credits a month on Free, 50 on Pro, 200 on Business.
- 1 published page on Free, up to 5 on Pro, and up to 15 on Business, with desktop, tablet, and phone previews before you publish.
- Publishing in one click: a yourname.brandeet.com subdomain on Free, or your own domain on the paid plans, with the SSL certificate provisioned and renewed for you.
- The technical groundwork search engines and AI assistants read: semantic HTML with a single H1 per page, sitemap.xml and robots.txt, JSON-LD built from your business profile, and Open Graph cards.
- On Pro and Business, a written marketing strategy with a weekly task calendar. On Business, 3 site audits per domain each month across SEO, AI discovery, content, and performance.
What people ask before they switch.
Anything else about moving your site, your domain, or your plan: ask us directly.
Wix has AI too. What is actually different?
It does: Wix can generate a starting site from a chat with its Aria assistant. The difference is what happens next. Wix hands that draft to the full Wix editor, because the editor is the product, and finishing the site means learning it. Brandeet keeps the whole loop in one small tool: the business profile feeds the AI, the AI writes the pages in your Portuguese, and the editor exists only to correct them. Less power, less to learn. That is the trade, stated plainly.
Can Brandeet replace my Wix site?
If the site presents the business, yes. Describe what you do, let Brandeet generate the pages, rewrite the sentences that matter to you, and publish on the same domain you use today. If the site sells through a cart and a checkout, no: Brandeet does not do e-commerce, so you would lose that part.
Does Brandeet do online stores?
No, and we would rather say it here than after you sign up. There is no cart, no checkout, and no payment processing on any plan. Brandeet builds the site that presents your business, your services, your proof, and how to reach you. If you need to take orders and payments online, Wix Core is the kind of product to buy.
Can I bring my own domain, and does my email survive?
Yes, on any paid plan. Point a CNAME at Brandeet and the site goes live on your domain, with the SSL certificate provisioned and renewed for you. Your email stays exactly where it is: Brandeet publishes the website and links to the address you already use, it does not touch your mail hosting.
Is Brandeet free to try?
Yes. The free plan costs 0€, does not expire, and publishes 1 page on a yourname.brandeet.com subdomain, with 20 AI credits a month. Generate a complete site and read what the AI wrote about your business before you decide anything.
What do the plans cost?
Free is 0€ with 1 published page and 20 AI credits a month. Pro is 30€ a month, or 300€ a year which saves 60€, with up to 5 pages, your own domain, version history, and a written marketing strategy. Business is 100€ a month, or 1020€ a year which saves 180€, with up to 15 pages and 3 site audits per domain each month.