A salon site that wins the three-hour appointment
The whole plan in one read: the six things your page has to answer, how to build it in an afternoon, and how to be the salon someone finds when they finally decide to change their color.
Six things a client checks before booking three hours.
A color appointment is decided days before it happens, on a phone, with two or three salons open in different tabs. The reader wants three answers: does their work look like what I want, what will it cost on my hair, and how do I get a slot without making a phone call. Every section below answers one of them, and the mock page shows where each one sits.
The portfolio does the persuading
Color only travels as photographs. Nobody reads "specialists in balayage" and pictures the result, but anyone can look at ten photos and decide in fifteen seconds. Before-and-after color corrections are the most persuasive images a salon owns, because they show the problem you can fix, not just the finish. Photos also keep people on the page longer, which search engines notice.
Do thisGroup eight to twelve photos by the job instead of by date: color correction, balayage and highlights, cuts. Shoot in the same spot under the same light, include one or two before-and-afters, and write what was done under each image so the work can be found and not only seen. Never stock photos.
Prices that admit hair has a length
What loses you a client is rarely the price, it is not knowing it. "Price on request" reads as expensive, and the message goes to the salon two doors down that wrote a number. A written list is also the thing Google and AI assistants can match when someone searches for balayage in your city.
Do thisPublish a from-price or a range wherever the job genuinely varies (roots 38 €, balayage from 95 €, up to 140 € on long or very dense hair) and add one line explaining what moves it: length, density, and how much correcting the previous color needs. That sentence is what prevents the argument at the till, and it protects both sides of it.
One channel, and a way to ask first
Salons run on appointments, not on walk-ins: someone reading at 22:00 wants to reserve, not to call. And color is almost never booked blind. Most clients want to send a photo and hear what is possible before they hand over three hours of their day, and if there is nowhere to do that, they simply do not book. You do not need a booking system on the site; you need the right button.
Do thisMake the channel you actually answer the main button (WhatsApp, or the booking app reception already works in) and add a softer line for color: "send us a photo and we will tell you what it takes". Repeat the button at the end of the price list and the gallery, so nobody has to scroll back up.
Which hands do what
In a salon, the specialty is the product. The person who does immaculate blonde work is not necessarily the one you want cutting a curly bob, and clients know it. Saying who does color, who does curls, who does bridal turns a page of services into a page of people, and that is the difference between "a salon" and "Inês does my color".
Do thisA first name, a photo and one line of specialty each is plenty ("Inês, color and correction, 9 years"). If a stylist has a waiting list, say so: it reads as demand, not as a problem. And when somebody leaves, removing them is a one-minute text edit.
Hours, the address, and the last slot
Color appointments are long, so the question is not only "are you open" but "can I get a Saturday morning" and "where do I leave the car for four hours". Hours and address written as text are also what feed the "open now" filter and the map. If they only exist in your Instagram bio, Google cannot read them.
Do thisWrite the real week including the closing day (most salons close Mondays), and state the last appointment time, because a full color cannot start at 19:00. Mirror the same hours on your Google Business Profile, and put the street plus a parking or transport hint next to the map.
The loop with Instagram
Instagram is where a salon's work gets discovered; the site is where it gets decided. The feed shows today's blonde; the site holds the prices, the hours and the whole portfolio, and it is what Google and AI assistants can actually read. Neither one replaces the other.
Do thisLink Instagram (and Facebook, if the salon uses it) in the footer, put the site link in the bio the day you publish, and when a color post does well, move that photo into the site's gallery the same week. The feed creates the wanting; the page answers the questions.
From a description of the salon to a live page.
You do not design anything and you never start from a blank page. You describe the salon, the AI writes and lays out a first version, you correct it until it sounds like you at the front desk, and you publish.
Describe the salon
Answer a short set of questions: your services and where the price moves, the brands you work with, who is on the team and what each one does best, your hours, whether you take bridal work, and the tone you want (a neighborhood salon and a color studio are not the same page). This becomes your business profile and everything else is generated from it, so this is where the afternoon is won or lost.
Read the first draft
Brandeet generates the full page: sections, text and layout, written around your answers instead of a template with your name swapped in. Salon drafts tend to go wrong in the same place, by promising too much precision: a fixed price where you charge a range, or "every kind of color" when you actually have a specialty. Read the service names as if you were saying them to a client on the phone.
Fix it like a document
Click a price and type over it: that is free and unlimited, which is exactly what a price list needs. For bigger changes, describe them ("turn this into a from-price and add a line about length") and the AI redoes that block. That costs one AI credit, and you get 20 a month on Free and 50 on Pro. Before publishing, run the desktop, tablet and phone previews, and look hardest at the gallery: the phone is where most clients will see your work.
Publish it and point people at it
One click puts the site live on yourname.brandeet.com, which is already a real link for your Instagram bio. On any paid plan you connect the salon's own domain, and the SSL certificate is provisioned and renewed for you. Either way the published page is fast static HTML, which matters when somebody opens it on mobile data on the bus.
Where Brandeet does the heavy lifting.
The parts of a good salon site nobody enjoys doing by hand, already handled. And, honestly, the part it deliberately does not do.
- Every plan
Local search groundwork, by default
Your address, hours and services go into structured data, the machine-readable layer search engines and AI assistants read. Sitemap, meta tags and one clean H1 per page are generated too. It is what lets "hair salon near me" and "balayage in Coimbra" reach you without hiring anyone.
- Every plan
Touching the prices costs no credits
When your color brand raises its prices, you retype the whole list: click, type, publish. AI credits are only spent when you ask the AI to rewrite or redo a block for you.
- Every plan
Built for the phone, gallery included
The same content laid out properly on a small screen, with tap-to-call and tap-to-WhatsApp, plus desktop, tablet and phone previews before you publish. Use them: the gallery is the part people notice most when it breaks on a phone.
- Pro and up
The salon's own domain, zero server admin
Point your domain at Brandeet and forget it exists: hosting, SSL and renewals are handled. Free stays on a yourname.brandeet.com subdomain, which is enough to start.
- Pro and up
A plan for the empty afternoons
Pro adds a written marketing strategy with a weekly task calendar: what to post, when to ask for reviews, what to refresh on the site. Useful for attacking Tuesday and Wednesday afternoons, which is where a salon quietly loses money.
- By design
What it deliberately does not do
There is no appointment calendar inside Brandeet and no cart for selling shampoo. The booking button sends people to WhatsApp, to your phone, or to the booking app you already use, because a second diary that reception never opens is worse than no diary at all.
The site is half the job. Google is the other half.
For a salon, being on the map with real photographs on the profile is worth more than any SEO trick. These four moves cost nothing but attention, they compound for years, and they work no matter who built your website.
Claim your Google Business Profile
The free listing that puts you on the map. For someone searching for a hair salon nearby, that profile is your real homepage.
- Go to google.com/business and claim (or create) the listing for the salon's address. Verification is usually a postcard or a short video walkthrough of the space.
- Set the primary category to "Hair salon" and add only the secondary ones you really do (nails, beauty, makeup). A wrong category keeps you out of the right searches.
- Fill in the services with their from-prices, link your new site, and put the same link your booking button uses in the appointments field.
- Upload photos of the work every couple of weeks, not just of the room. That is what separates a live profile from an abandoned one.
Make reviews a habit, not a campaign
Reviews decide who gets the new client when three salons sit on the same street. A steady trickle of real ones beats everything else.
- Ask at the mirror, at the end, while the person is looking at the result. One sentence is enough: "if you like it, a Google review helps us a lot".
- Your profile gives you a direct review link. Save it on your phone and send it in the thank-you message the next day, while the color is still new.
- Reply to every review, bad ones included, in two lines and without arguing. The reader of your reply is the next client, not the one who complained.
- Do not buy reviews and do not ask ten people in one day. A suspicious burst can get the listing flagged, and it reads fake to humans anyway.
Keep name, address and phone identical everywhere
Google cross-checks your details across the web. Consistency is a trust signal for the map pack, the three businesses shown under the map.
- Pick one exact spelling of the name, the address and the phone number, and use it on the site, on Google, on Instagram and in your WhatsApp business profile.
- When something changes, update all of them in the same sitting. Split across weeks, it never finishes.
- If the salon is listed in beauty directories or old booking apps, check they say the same thing. An old number in a forgotten listing quietly costs appointments.
Close the Instagram loop
The feed is where your work gets discovered. The missing half is sending those people to a page that answers prices and hours.
- Put the site link in the bio the day you publish, and point the "Prices" and "Booking" highlights at it too.
- In transformation captions, name the service and the city ("color correction and balayage, Coimbra"). That is how someone looking for exactly that finds you inside the app.
- Tag the stylist who did the work and ask the client to tag you when she posts. Her shares reach people you never will.
- Once a month, move the best photos from the feed into the site's gallery. The feed disappears into the scroll; the page stays.
The launch checklist.
Keep the tab open, or copy it somewhere. If every box is ticked, your salon is easier to find than most of the ones around you.
Before you publish
- Every service has a price or a from-price, and a duration
- One line explains what changes the price of a color
- The main button opens the channel you answer the same day
- Eight or more real photos, grouped by service, none of them stock
- Every stylist has a first name and a specialty
- Hours and address match your Google listing, and the phone preview looks right
The week after
- Site link is in your Instagram bio and your WhatsApp business profile
- Google Business Profile claimed, category set to "Hair salon", site and booking link added
- Direct review link saved and sent to five clients you finished this week
- The best photo of the month is already in the site's gallery
- Prices on the site changed the same day they changed in the salon
What people ask before they start.
Anything else about your industry, your pages, or your domain: ask us directly.
Can clients book online?
Not inside Brandeet, and we will not sell you a form that pretends to. The site sends people to how you really take appointments: a WhatsApp message, a phone call, or the booking app you already pay for, with the button repeated at the end of every section. For color that even works in your favor: the conversation before the booking is where you find out whether it is three hours or five.
Do I have to publish exact prices?
No, and for color you probably should not. From-prices and ranges do the job, with a line on what moves them: length, density, how much correction the previous color needs. Editing those numbers yourself is unlimited and spends no AI credits, so updating the list in January is five minutes of work.
Can I sell shampoo and styling products through it?
No. Brandeet has no cart and no checkout. What does work is a section on the brands you carry and why you use them on clients, which brings that sale to the counter, where the margin actually is.
Can I use the salon's own domain?
On any paid plan, yes: point the domain at Brandeet and the SSL certificate is provisioned and renewed for you. Free stays on a yourname.brandeet.com subdomain, which is already enough to put a real link in your Instagram bio.
What does it cost?
Free is 0€, does not expire, and publishes 1 page, which covers a salon with services, prices, gallery, team and hours in one scroll. Pro is 30€ a month or 300€ a year, VAT included, and adds your own domain, up to 5 pages (enough to split color, treatments and bridal work apart), and a marketing strategy with a weekly task calendar. You can cancel from your billing settings whenever you want.