An agent site that wins you the next listing

The whole plan in one read: the six things a seller checks before they trust you with their house, how to build the page in an afternoon, and how to get found in the zone you actually work.

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Six things a seller checks before they trust you with a house.

The buyer already lives on Idealista and Imovirtual, and no small site is going to out-rank a portal. The person who types your name into a browser is almost always the seller, after a friend passed on your number or after they saw your board on their street, and they are checking you rather than a property. Every section below answers one of the questions they arrive with, and the mock page shows where each one lives.

  1. Who you are, and the AMI number

    A seller is not shopping around for a house, they are deciding who to hand the most valuable thing they own. So the first thing they do with your name is confirm you are real: a face, a full name, how long you have been doing this, and the licence you work under. A page showing a network logo and no human being loses to the agent whose photo and AMI number sit on the first screen.

    Do this

    Put up your photo, your full name, the AMI number you operate under (your own, or your agency's if you are a consultant), and two lines on how long you have worked this market. In Portugal that number belongs on your materials anyway, so it should never be something a seller has to ask you for.

  2. The zone you actually work, and when you answer

    The second question is whether you know their street. Not the metropolitan area: the parish, the school, the market, the ten minutes on foot to the station. A seller can tell from one paragraph whether you have sold on their road or whether you drove in from thirty kilometres away, and those same words are what connects a local search to your page instead of to a portal's.

    Do this

    Name the three or four freguesias you genuinely cover, with one line each on what a house there sells for and who buys it. Add the office address, and treat the hours as the hours you really answer the phone (Mon to Fri, 10:00 to 19:00), with viewings by appointment.

  3. Proof of what you have closed

    Anyone can write that they sell houses. Photographs of homes you actually sold, each with a line saying what happened (asking price met in three weeks, two offers on the first weekend), are the closest thing this trade has to a portfolio. They also show a seller the standard of photography their own house would get, which is the part they are silently comparing.

    Do this

    Show six to ten properties you closed, each with one line of outcome and a "Sold" tag, and use the real photos from those listings. If you pay a photographer, write that down and say the cost is yours and not the client's: that sentence does more work than any adjective.

  4. What you do, and how the commission gets set

    Sellers arrive with a number in their head and a quiet dread of the conversation about yours. Silence does not help you: it reads as something being hidden, and it is why they call three agents instead of one. Writing down what you take on (sale, letting, market valuation) and how the fee is decided turns the awkward part into a policy.

    Do this

    List your services with the unit each one is charged in (market valuation, one visit, free; sale with full mediation, commission; letting, one month's rent), then one plain sentence: the commission is agreed when the mediation contract is signed, in writing, before the property goes online. You do not have to publish a percentage. You do have to say how it gets set.

  5. One obvious way to start the conversation

    A seller's first contact is rarely a form. It is a call at nine in the evening, or a WhatsApp message with a photo of the kitchen attached. If your page makes them find a contact page and type into a box, they message the next agent whose number was easier to reach. There is no booking system here and you do not need one: you need one button that lands on the phone you carry.

    Do this

    Make the main button open WhatsApp or a call to the number you actually answer, and label it for what the seller came for ("Request a valuation"), not "Contact". Repeat the number in plain text further down, because plenty of sellers still write it on paper.

  6. The loop between your site and the portals

    Your portal profile and your site do different jobs, and they should point at each other. The portal carries your current stock and the buyer traffic; the site carries who you are, your zone, and the work you closed, which is what a seller is reading. A profile with no site behind it looks like everybody else's profile, and a site that hides your profile wastes the listings you already pay to advertise.

    Do this

    Put the site link in your Idealista and Imovirtual agent profile the day you publish, with the same photo and the same spelling of your name. Then link the profile back from your site, so a buyer who landed on your page can see everything you have on right now.

From a description of how you work to a live page.

You do not design anything and you never start from a blank page. You describe your work, the AI writes and lays out a first version, you correct it until it sounds like you at a kitchen table, and you publish.

  1. Describe how you work

    Answer a short set of questions: the zones you cover, whether you do sales, lettings, or both, the AMI number you operate under, how you keep a seller informed, and the tone you want (a family agency in a suburb and a prime-market consultant are not the same page). This becomes your business profile, and everything else is generated from it, so these few minutes decide most of the result.

  2. Read what the AI wrote

    Brandeet generates the whole page from your answers: sections, text, and layout, instead of a template with your name swapped in. On an agent page, watch for one drift in particular: first drafts slide into portal language, the "wide selection of properties" and "find your dream home" register. That is written for buyers, and the portals already own it. Your page is for the person deciding whether to sign with you.

  3. Fix it like a document

    Click a price or the name of a zone and type over it: that is free and unlimited. For bigger changes, describe them ("drop the property search talk, make the intro about how I sell in Alvalade") and the AI redoes that block. That costs one AI credit, and you get 20 a month on Free and 50 on Pro. Before publishing, check the phone preview: a seller usually opens your link inside a WhatsApp message, at night.

  4. Publish and point people at it

    One click puts the site live on yourname.brandeet.com, which is already a real link for your portal profile and your board. On the paid plans you connect your own domain and the SSL certificate is provisioned and renewed for you, which also means the address stays yours if you ever change network. Either way the published page is fast static HTML, so it opens on a phone with two bars of signal.

Where Brandeet does the heavy lifting.

The parts of an agent site nobody wants to do by hand, already handled. And, plainly, the part it deliberately does not do.

  • Local search groundwork, by default

    Your name, address, hours, and services go into structured data, the machine-readable layer search engines and AI assistants read. Sitemap, meta tags, and one clean H1 per page come with it. So when someone searches your name plus your zone, there is a clear version of you to find.

    Every plan

  • Marking a property sold costs nothing

    Click, type, publish: a price change, a "Sold" tag, a new paragraph about a street. Text edits are free and unlimited, and AI credits are only spent when you ask the AI to rewrite or redo a block for you.

    Every plan

  • A page that survives being read on a phone

    The same content laid out properly on a phone, with tap-to-call and tap-to-WhatsApp, and desktop, tablet, and phone previews before anything goes live.

    Every plan

  • Your own name as the domain

    On any paid plan you point your domain at Brandeet and forget it exists: hosting, SSL, and renewals are handled. Free stays on a yourname.brandeet.com subdomain, which is already enough to put a real link in your portal profile.

    Pro and up

  • A page per property, up to the plan limit

    1 published page on Free, up to 5 on Pro, and 15 on Business. Each listing you want to present properly can have its own page, while the pages about you stay as they are.

    Pro and up

  • What it deliberately does not do

    No portal or MLS feed, no automatic listing sync, no search box, no map with pins, no saved searches. Every property here is a page you write and maintain by hand, and that is the honest deal: this site exists to sell you, not to replace Idealista.

    By design

The site is half the job. Being findable is the other half.

A seller who was given your name still checks Google before calling, and the neighbour who was never given your name finds you there or not at all. These four moves cost nothing but attention, they compound for years, and they work no matter who built your site.

Claim your Google Business Profile

The free listing that decides what shows up when somebody searches your name, and what appears on the map for "estate agent" plus your parish.

  1. Go to google.com/business and claim (or create) the listing. Verification is usually a postcard or a short video. If you work from home, set it up as a service-area business, hide the street address, and list the freguesias you cover instead.
  2. Set the category to "Real estate agent", or "Real estate agency" if you have an office with a sign, and link your new site.
  3. Add your services (market valuation, sale, letting) and mirror the site's hours exactly, with a note that viewings are by appointment.
  4. Add photos: the office, your own portrait, and homes you sold. Your face is what a seller opened the listing to look at.

Turn closed deals into reviews

This trade closes a handful of deals a year, so every one of them has to leave a trace. Reviews written by people who actually signed are the only proof a stranger trusts.

  1. Ask on the day it closes, at the deed signing or when you hand over the keys, while the relief is fresh. A month later nobody answers.
  2. Ask both sides: the seller you represented and the buyer you walked through the house. Two reviews per deal doubles a small number.
  3. Your Business Profile gives you a direct review link. Save it in WhatsApp and send it the same afternoon instead of hoping they find the way.
  4. Reply to all of them, including the one about a deal that fell through. The next seller reads your reply more carefully than the complaint.

Keep your name, number, and AMI identical everywhere

Google cross-checks your details across the web, and a seller cross-checks them too. You appear in more places than most trades: the site, Google, two portals, an agency page, Instagram.

  1. Pick one exact spelling of your name, office address, and phone number, and use it on every one of them.
  2. Write the AMI number the same way everywhere it appears, including your portal profile and your email signature.
  3. When something changes (a new mobile, a new office), update all of them in the same sitting. Split across weeks it never finishes.
  4. If you left a network, get the old profile updated or taken down. Enquiries landing on a dead profile with somebody else's number are work you did and gave away.

Close the loop with the portals

You are already paying for visibility on Idealista and Imovirtual. Make that attention land somewhere that belongs to you.

  1. Put the site link in your agent profile on every portal you use, and in the bio on your agency page.
  2. Link the profile back from the site, so somebody reading about a house you sold can see what you have on right now.
  3. When you take a new listing, publish its page on your site the same week, written in your own words about the street and the neighbours, not as the portal's list of fields.
  4. Put the site address on your board sign, your cards, and your email signature. A board is read by exactly the people you want: the neighbours who are thinking about selling.

The launch checklist.

Keep the tab open, or copy it somewhere. If every box is ticked, a seller who was given your name finds a straight answer to every question they had about you.

Before you publish

  • Your photo, full name, and the AMI number you work under are on the page
  • The zones you cover are named the way locals name them, not as a region
  • Every property page has typology, area in m², zone, price, and energy class
  • One plain sentence on how the commission is agreed and what it covers
  • The main button opens the phone or WhatsApp you actually answer
  • You checked the phone preview, not just the desktop one

The week after

  • Site link is in your Idealista and Imovirtual agent profile
  • Google Business Profile claimed, category set, site linked
  • Direct review link saved and sent to the last three clients who closed with you
  • Site address added to your board sign, your cards, and your email signature
  • A property that sold is marked "Sold" the same week, not months later
  • Prices on the site changed the same day they change on the portal

What people ask before they start.

Anything else about your industry, your pages, or your domain: ask us directly.

  • Can it import my listings automatically?

    No. There is no portal or MLS feed and no automatic listing sync, and any tool promising that at this price is worth a second look. Listings are pages you create and edit in the visual editor. Volume belongs on the portals; this site is your name and your best few properties.

  • Can visitors search or filter properties?

    No. There is no search widget, no map with pins, and no saved searches. Pages publish as static HTML, which is why they open instantly and read well to search engines, and what they are good at is presenting one property and getting the visitor to call you.

  • How many properties can I put up?

    As many as your page limit allows, one per page: 1 on Free, up to 5 on Pro, and up to 15 on Business. When one sells you either mark it sold on the page, which is good proof of work, or delete it and use the slot for the next listing.

  • Can I use my own name as the domain, under an agency brand?

    Yes. On any paid plan you point your domain at Brandeet and the SSL certificate is provisioned and renewed for you; Free stays on a yourname.brandeet.com subdomain. The site is yours either way: your name, your photo, your zone, and your contacts, alongside the brand you operate under. If you change network later, the pages and the domain come with you.

  • What does it cost to keep online?

    0€ on the free plan, which does not expire, on a brandeet.com subdomain. 30€ a month, or 300€ a year with VAT included, adds your own domain with SSL handled for you, up to 5 pages, version history, and a marketing strategy with a weekly task calendar.

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