A physio site that says yes, we treat that

The whole plan in one read: what a patient in pain checks before calling, how to build the page in an afternoon, and how to be the clinic that shows up when someone nearby searches their symptom.

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Six things a patient checks before they call.

Nobody reads a physiotherapy website out of curiosity. People arrive with a body part that hurts and three questions (do you treat this, what does it cost, can I get in this week) and they leave inside a minute. Every section below answers one of them, and the mock page shows where each one sits.

  1. What you treat, and what it costs

    Patients do not search for musculoskeletal rehabilitation. They search for lower back pain, a knee after surgery, a sprained ankle, a shoulder that will not lift, and they scan your page for their own words before they look at anything else. Right after that they look for the price, and "prices on request" on a health page reads as expensive.

    Do this

    List the conditions you treat in the words patients use, and price the first assessment separately from a follow-up session (assessment, 50 min, 45 €; session, 45 min, 35 €). Add home visits and the area you cover if you do them. If you mention how many sessions something usually takes, give a range and promise no outcome.

  2. One way to reach you, answered today

    Someone whose back locked up this morning wants a person, not a form. They will call, and if nobody picks up they call the next clinic on the list within the minute. You do not need an online booking system for this; you need one channel you actually answer during clinic hours.

    Do this

    Make the phone number a tap-to-call button and label it for the first step, not the treatment ("Book an assessment", not "Book"). If reception spends the day with patients, add WhatsApp as the second line and say how fast you reply: "we answer between sessions, usually within the hour".

  3. Hours, and how to get in the door

    Somebody limping needs the door, not the district. Hours decide whether they can come after work, and the address decides whether they can come at all: stairs, nowhere to park, and a first floor without a lift are all reasons a patient with a freshly operated knee quietly gives up.

    Do this

    Publish hours to the day, including the lunch break if you close for one, and write two lines about arriving: where to park, which floor, whether there is a lift and step-free access. Mirror the same hours on your Google Business Profile.

  4. Who treats you, and with what credentials

    Physiotherapy is a regulated profession and patients know it. A first name, a photo, and a professional licence number (cédula profissional) turn an anonymous clinic into someone accountable, and they answer the question a doctor's referral cannot: is this the right person for my problem?

    Do this

    Give each physio a name, a photo, and their cédula profissional number, plus one line on what they see most (running injuries, post-surgery knees, pelvic health). If the clinic holds an ERS registration, the footer is where patients expect to find it.

  5. The room they will be treated in

    Someone who has never had physiotherapy is picturing something between a gym and a hospital. Photos of the actual treatment room, the equipment, and the entrance settle that, and they keep people on the page longer, which search engines notice.

    Do this

    Six to ten photos of the space is plenty: reception, a treatment cubicle, the exercise area, the door from the street. Shoot them empty or with your team, never with a recognizable patient, and leave out injuries and before-and-after comparisons entirely: they are a risk and they put people off.

  6. The feed, and the line you do not cross

    Physios who post exercise and prevention content build the familiarity that makes a stranger dial the number, but the feed cannot answer prices, hours, or whether you treat their condition. The site does that, and it is what Google and AI assistants can actually read.

    Do this

    Link Instagram and Facebook in the footer, put the site link in your bio the day you publish, and keep the practical answers on the site so the feed does not have to repeat them. Never post a patient, however grateful, without written consent.

From a description of the clinic to a live page.

You do not design anything and you never start from a blank page. You describe the clinic, the AI writes and lays out a first version, you correct it until it reads like your own words, and you publish.

  1. Describe the clinic

    Answer a short set of questions: what you treat, your prices, your hours, who works there, and the tone you want (a sports-injury studio and a clinic that mostly sees post-surgery and older patients are different pages). This becomes your business profile, and everything else is generated from it, so these few minutes are the highest-leverage part of the whole job.

  2. Read what the AI wrote

    Brandeet generates the full page: sections, text, and layout, written around your answers instead of a template with the clinic's name swapped in. First drafts are usually most of the way there. On a health page, read for two things in particular: any sentence that promises a result, and any condition list that drifted into words no patient would ever type.

  3. Fix it like a document

    Click a price, an insurer name, or a claim you are not comfortable with and type over it: that is free and unlimited. For bigger changes, describe them ("cut the intro in half and say we treat post-surgery knees") and the AI redoes that block. That costs one AI credit, and you get 20 a month on Free and 50 on Pro. Before publishing, check the phone preview: patients look you up on a phone, often from the sofa on the day it started hurting.

  4. Publish and point people at it

    One click puts the site live on yourname.brandeet.com, which is already a real link for your Google profile and your Instagram bio. On the paid plans you connect your own domain, and the SSL certificate is provisioned and renewed for you. Either way the published page is fast static HTML, which matters when somebody is searching in pain on mobile data.

Where Brandeet does the heavy lifting.

The parts of a clinic site nobody enjoys doing by hand, already handled. And, plainly, the parts it deliberately does not do.

  • Local search groundwork, by default

    Your address, hours, and services go into structured data, the machine-readable layer search engines and AI assistants read. Sitemap, meta tags, and one clean H1 per page are generated too. It is the technical checklist from every SEO guide, done without you needing to know it exists.

    Every plan

  • Text edits never cost credits

    Prices, hours, the list of agreements, a physio joining or leaving: click, type, publish. AI credits are only spent when you ask the AI to rewrite or redo a block, which is why a list that changes often is safe to keep on the page.

    Every plan

  • A page per condition

    Free publishes 1 page, which covers services, prices, hours, and the map. Pro goes up to 5 pages, which is what a clinic needs to give lower back pain, post-surgery knees, and pelvic health a page each in the words patients search with. Business goes to 15.

    Pro and up

  • Your own domain, zero server admin

    Point your domain at Brandeet and forget it exists: hosting, SSL, and renewals are handled. Free stays on a yourname.brandeet.com subdomain, which is enough to start.

    Pro and up

  • A written marketing plan

    Pro adds a marketing strategy with a weekly task calendar: what to post, when to ask for reviews, what to refresh on the site. Useful in August, when half the clinic is on holiday and the diary thins out.

    Pro and up

  • What it deliberately does not do

    No booking calendar, no patient portal, and no online payments. The button opens a phone call or WhatsApp, or the scheduling software the clinic already uses, and records, exercise plans, and reports stay in the clinical system where they belong.

    By design

The site is half the job. Google is the other half.

For a clinic, being the first name a person in pain finds nearby is worth more than any blue link. These four moves cost nothing but attention, they compound for years, and they work no matter who built your website.

Claim your Google Business Profile

The free listing that puts you on the map. For "physiotherapist near me" searches, this profile is your real homepage.

  1. Go to google.com/business and claim (or create) the listing for the clinic's address. Verification is usually a postcard or a short video walkthrough of the space.
  2. Set the primary category to "Physical therapist" (Fisioterapeuta in Portuguese), add your services with prices, and link the new site.
  3. Mirror the site's hours exactly, including the lunch break and the August closure. "Closed when Google said open" is how a patient in pain becomes another clinic's patient.
  4. Add photos of the entrance, reception, and treatment area, and fill in the accessibility attributes: lift, step-free entrance, accessible parking. Patients filter on those.

Make reviews a habit, with privacy in mind

Reviews decide who gets the call when three clinics sit within a few streets of each other. A steady trickle of real ones beats everything else, and health reviews need more care than most.

  1. Ask at the end of a course of treatment, when the person is walking out better than they came in. One sentence is enough: "if this helped, a Google review means a lot to us".
  2. Your Business Profile gives you a direct review link. Save it and send it on WhatsApp instead of hoping people find the way themselves.
  3. Reply to every review, including the bad ones, and never name a condition, a treatment, or any detail about the person in a public reply. Thank them and take the rest to a phone call.
  4. Never buy reviews and never write them on a patient's behalf. A suspicious burst can get the listing flagged, and it reads fake to humans anyway.

Keep name, address, and phone identical everywhere

Google cross-checks your details across the web. Consistency is a trust signal for the map pack, the three businesses shown under the map.

  1. Pick one exact spelling of the clinic name, address, and phone number, and use it on the site, on Google, on Instagram, and on Facebook.
  2. When something changes (a new number, new hours, a different floor in the same building), update all of them in the same sitting. Split it across weeks and it never finishes.
  3. Check the insurer and directory listings that already carry your details. An old phone number in a forgotten listing costs calls in silence.

Be findable where insurers and doctors send patients

A large share of physio patients never start on Google. They start by asking their insurer who is covered nearby, or their doctor who to see. Both of those are lists, and lists can be checked.

  1. For every insurer or health plan you have an agreement with, search their own provider directory for your clinic the way a patient would. Wrong address, old phone, missing specialty: their support line fixes it.
  2. Keep your own list of agreements on the site as plain text, and update it the day one starts or ends, so nobody arrives expecting cover you no longer have.
  3. Give the doctors, gyms, and pharmacies who refer to you something to hand over: cards with the site address and the phone number, in the exact spelling you use everywhere else.
  4. Ask everyone who arrives on a referral how they found you, and write it down for a month. It tells you which of these lists is actually working.

The launch checklist.

Keep the tab open, or copy it somewhere. If every box is ticked, your clinic is easier to find than most clinics in your area.

Before you publish

  • Every condition you treat is written in the words patients use
  • The first assessment and a follow-up session each have a price and a duration
  • The main button opens the channel you answer during clinic hours
  • Hours are correct to the day, with parking, floor, and step-free access
  • Every physio has a name and a cédula profissional number
  • No sentence promises a result and no photo shows a patient

The week after

  • Google Business Profile claimed, category set to Physical therapist, site linked
  • Direct review link saved and sent to the first patients who finish a course
  • You opened the live site on your own phone and tapped the call button
  • Every insurer directory you appear in shows the current address and phone
  • Site link in the Instagram bio and on the clinic's Facebook page
  • Prices on the site changed the same day they change at reception

What people ask before they start.

Anything else about your industry, your pages, or your domain: ask us directly.

  • Can patients book an appointment on the site?

    No, and we would rather be blunt: Brandeet has no booking calendar, no patient portal, and no online payments. The page keeps your phone number and a WhatsApp link within reach on every screen, and links out to the scheduling software the clinic already uses if you have one.

  • Can I list the insurers and health plans I work with?

    Yes, as a plain list you maintain yourself. There is no integration with insurers and nothing checks the list for you. Agreements come and go, and editing that text is unlimited and spends no AI credits, so the list stays true instead of becoming the reason somebody arrives expecting cover you no longer have.

  • I am careful about what a health page claims. Who controls the wording?

    You do. The AI writes a first draft from your description, every sentence is then editable in place, and nothing is public until you publish. Read the draft for outcome promises specifically: a first version will happily write "get back to running pain free", and that is a sentence you should not publish.

  • Can I use the clinic's own domain?

    On any paid plan, yes: point the domain at Brandeet and the SSL certificate is provisioned and renewed for you. Free stays on a yourname.brandeet.com subdomain, which is already enough to put a real link on your Google profile.

  • What does it cost?

    Free is 0€ and does not expire. Pro is 30€ a month or 300€ a year, VAT included, and adds your own domain, up to 5 pages, and a marketing strategy with a weekly task calendar. You can cancel from your billing settings whenever you want.

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