A trainer site that turns proof into a first assessment

The whole plan in one read: what a client checks before they message, how to build the page in an afternoon, and how to get found beyond Instagram.

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Five things a client checks before they book an assessment.

A prospective client is not comparing website design. They are trying to decide whether your training looks credible, whether the price fits, where the sessions happen, and how awkward it will be to take the first step. The page should answer those questions before they have time to drift back to Instagram.

  1. Real training proof, shown early

    People hire a trainer with their eyes first. They look for training photos, transformation context, posture, facilities, and evidence that you work with bodies like theirs. A page with only a logo and a stock dumbbell asks them to trust too much.

    Do this

    Use six to ten real photos: coaching a squat, a client check-in with permission, your training space, and one honest before-and-after only when the client agreed. Add short captions like strength, 12 weeks, two sessions per week.

  2. Session types, packs, and prices

    A client wants to know whether they can afford you before they send a message. Single sessions, packs, and monthly plans also answer different levels of commitment. Hiding every number behind a DM wastes your time and theirs.

    Do this

    List three clear options with duration and price, for example first assessment, 60 min, 35 €, one to one, 50 min, 45 €, 10-session pack, 390 €. If payment happens by transfer, cash, MB Way, or invoice, say that in the notes instead of implying checkout.

  3. One low-friction first step

    Most people are not ready to buy a 10-pack from a page. They are ready to ask if their goal, injury, timetable, or budget makes sense. That first assessment button should be visible before they overthink it.

    Do this

    Make the main button open the channel you actually answer: WhatsApp, phone, email, or the scheduling app you already use. Name it Book an assessment, not Contact us, so the visitor knows what happens next.

  4. Where and when training happens

    A trainer can work in a private studio, a rented gym slot, a park, the client's home, or online. That changes who contacts you. Someone searching near work at 7:30 needs a different answer from someone looking for online coaching after bedtime.

    Do this

    Write the city, exact studio address if you have one, service areas if you travel, and two honest hour rows. If you train online too, say which calls or check-ins are included instead of letting people guess.

  5. A loop back to the feed

    Instagram shows the daily work, but it is a bad place to read prices, session structure, and location. The site gives the feed a stable place to send people, and the feed gives the site fresh proof that you are active.

    Do this

    Link Instagram in the footer, put the site in your bio, and point transformation or client education posts back to the assessment page. The loop should be obvious from both directions.

From how you train to a live page.

You describe your coaching, the AI writes and lays out the first version, you correct it until it sounds like you, and you publish a page that can sit in your bio, Google profile, and client messages.

  1. Describe the training offer

    Answer a short set of questions: who you train, where sessions happen, what a first assessment includes, the packs you sell, the prices, and the tone you want. A trainer who works with post-injury beginners needs a different page from a strength coach selling small-group blocks.

  2. Read what the AI wrote

    Brandeet generates the full page: sections, text, and layout, written from your business profile. Read it like a client would. First drafts often need trainer-specific corrections: too much body-transformation hype, not enough explanation of the first month, or a price list that needs clearer pack names.

  3. Fix it like a document

    Click a price, pack name, or caption and type over it: text edits are free and unlimited. For bigger changes, describe the change ("make this for beginners returning after injury, not athletes") and the AI redoes that block. That costs one AI credit, with 20 a month on Free and 50 on Pro. Check the phone preview before publishing, because most clients arrive from Instagram or Maps.

  4. Publish and point people at it

    One click puts the page live on yourname.brandeet.com, which is ready for your Instagram bio and WhatsApp replies. On any paid plan, you connect your own domain and managed SSL is handled for you. The published site is fast static HTML, so clients and search engines can read it without waiting.

Where Brandeet does the heavy lifting.

The parts of a trainer site that usually get skipped because they are fiddly, handled from your business profile. And the part it deliberately leaves to the tools you already use.

  • Search basics from your business profile

    Your services, location, hours, and contact details become structured data, the machine-readable layer search engines and AI assistants read. Sitemap, robots, meta tags, Open Graph tags, and one clean H1 per page are generated too.

    Every plan

  • Text updates without spending credits

    New pack price, new morning slot, new location, a client quote with permission: click, type, publish. AI credits are only spent when you ask the AI to rewrite or regenerate part of the page.

    Every plan

  • A phone-first contact path

    The page is previewed on desktop, tablet, and phone before publish, with tap-to-call and tap-to-WhatsApp link-outs. That matters when the visitor is checking you between sets, on a commute, or after seeing a post.

    Every plan

  • Enough pages when online and in-person are different

    Free publishes 1 page, which is enough for one focused offer. Pro publishes up to 5 pages and Business up to 15, so online coaching, in-person sessions, and specialist programmes can stop fighting for the same screen.

    Pro and up

  • A weekly marketing rhythm

    Pro adds a written marketing strategy with a weekly task calendar: what to post, when to ask for reviews, and what to refresh on the site. Business adds 3 audits per domain per month when you want more regular checks.

    Pro and up

  • What it deliberately does not do

    No built-in class or session booking calendar and no payment collection for plans or packs. The button links out to WhatsApp, your phone, email, or the scheduling app you already use, and clients pay through your existing process.

    By design

The site gives clients a clear answer. The rest helps them find it.

A trainer usually wins trust in more than one place: Google, reviews, local consistency, and Instagram. These four moves are useful even if you never change website tools.

Claim your Google Business Profile

This is the listing that appears in Maps when someone searches for a trainer nearby. For a local coach, it can be more important than the blue search results.

  1. Go to google.com/business and claim or create the listing for your business. Use your real business name, not a keyword-stuffed version of it.
  2. Set the primary category to "Personal trainer". Add your site, phone number, service area, and a short description of who you train.
  3. If you have a real studio address clients can visit, show it. If you travel or coach online from home, set a service area instead of publishing a private address.
  4. Add services with prices where useful: first assessment, one to one training, online coaching, small group. Keep the names close to what is on your site.

Make reviews part of client progress

The best review request happens when the client can name a result: stronger deadlift, less pain on stairs, first consistent month, better confidence in the gym.

  1. Ask after a clear milestone, not randomly. A short message works: your review helps other people with the same goal find me.
  2. Save your direct Google review link in WhatsApp, then send it while the win is fresh. Do not ask them to hunt for your profile.
  3. Ask for specific, truthful detail: what changed, how long it took, and what training with you felt like.
  4. Reply to every review in one or two lines. Mention the goal without exposing private health details.

Keep name, address, and phone identical everywhere

Google cross-checks your details across the web. Consistency helps it trust that your site, profile, and social accounts belong to the same business.

  1. Pick one exact version of your name, phone number, city, and address or service area.
  2. Use that same version on the site, Google Business Profile, Instagram, Facebook, and any gym or local directory page.
  3. When hours, location, or phone number change, update every place in the same sitting. Split across weeks, it usually stays half wrong.

Close the Instagram loop

Your feed is where many clients first trust your eye and coaching style. The site is where they read the offer clearly and take the first step.

  1. Put the site link in your bio on launch day, and make the main bio line match the site offer: strength training in Lisbon, online coaching for beginners, or whatever is true.
  2. When you post a transformation, training clip, or client education carousel, end the caption with one clear next step: book an assessment through the link in bio.
  3. Pin one results post, one explanation post, and one post that shows your face or coaching space. Then let the site answer prices, packs, hours, and contact.
  4. Once a week, choose one post that caused messages and add its lesson to the site: a clearer FAQ, a better caption under a photo, or a new service note.

The launch checklist.

Keep this beside the page while you review it. If every line is true, the site answers the questions most clients ask before they message.

Before you publish

  • Six or more real training photos, with permission where a client appears
  • Every session, pack, or plan has a price and duration
  • The main button opens WhatsApp, phone, email, or your real scheduler
  • Location, service area, and training hours are specific
  • Transformation claims are truthful and not exaggerated
  • You checked the phone preview, not just desktop

The week after

  • Site link is in your Instagram bio
  • Google Business Profile claimed, category set, site linked
  • Direct review link saved and sent after three client milestones
  • Prices updated wherever clients see them
  • One Instagram post points back to the assessment button

What people ask before they start.

Anything else about your industry, your pages, or your domain: ask us directly.

  • Do I have to write the site myself?

    No. You answer a short set of questions about who you train, what you sell, where sessions happen, and what tone fits your coaching. Brandeet writes the page from that profile. Then you fix anything that does not sound like you: click a line and type over it, or describe a bigger change and let the AI redo that block. Free includes 20 AI credits a month, Pro includes 50, and Business includes 200.

  • Can clients book a class or session on the site?

    Not inside Brandeet. There is no class or session booking calendar, and no scheduling system to manage your diary. The site links out to WhatsApp, a phone call, email, or the booking app you already use, so the request lands where you actually manage clients.

  • Can clients pay for packs or plans on the site?

    No. Brandeet publishes a website, not a checkout. It does not collect card payments, sell packs, or process subscriptions for training plans. Keep taking payment by transfer, MB Way, cash, invoice, or the tool you already use, and let the page do the explaining that comes before payment.

  • One page or several?

    If you sell one focused offer, one strong page can cover proof, packs, location, hours, and the assessment button. That matches Free, which publishes 1 page for 0€. If you train online and in person, or want separate pages for strength, fat loss, and small group training, Pro publishes up to 5 pages and Business up to 15.

  • Can I use my own domain, and what does it cost?

    On any paid plan, yes: connect your own domain and managed SSL is handled for you. Free is 0€ and does not expire. Pro is 30€ a month or 300€ a year, VAT included, and adds your own domain, up to 5 pages, version history, and a marketing strategy with a weekly task calendar. You can cancel from billing settings whenever you want.

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