A lawyer's site that turns a search into a consultation

The whole plan in one read: the five things your site has to answer, how to build them in an afternoon, and how to be found by someone who searched for their problem, not for your name.

See pricing

Five things a client checks before they call.

Nobody reads law firm websites for pleasure. Someone arrives in the middle of a problem, usually with two other practices open in other tabs, and they are asking three things: do you handle this, who are you, and how do I talk to you. Every section below answers one of them, and the mock page shows where each one lives.

  1. Practice areas, in the client's words

    The visitor did not search for a firm, they searched for a problem: "advogado divórcio Porto", "despedimento sem justa causa". The first thing they scan is whether their problem is on your list, written in the words they just typed. An area advertised as "contencioso cível" matches nothing a client says out loud; "cobrança de dívidas" does. That same list is what Google and AI assistants can match you against.

    Do this

    List four to six areas in client language, each with one line saying what you actually take on ("Divórcio e família: acordos, regulação das responsabilidades parentais, partilhas"). Under the list, put one plain sentence about fees: they are quoted in writing after the first consultation. Read as a policy that is professionalism; left blank it reads as evasion.

  2. The person, not the brand

    Nobody hires a website, they hire whoever will read the file. Before telling a stranger about their divorce or their dismissal, a visitor wants a full name, a face, and something they can verify. In Portugal the cédula profissional number is what proves you are an admitted advogado, and it takes one line.

    Do this

    Full name, cédula profissional number, a plain portrait (never a stock photo), the areas each person handles, and the year of admission. If you work alone, own it: a solo practice written in the first person is stronger than a "we" pretending to be twenty lawyers.

  3. One obvious way to ask for a consultation

    Someone with a twenty-day deadline on their back does not fill in a form and wait for an answer. They call, or they move to the next name on the list. And a good share of these searches happen after hours, from a phone. You do not need a booking system; you need one button that reaches you.

    Do this

    Make "Marcar consulta" the main button and point it at the channel you genuinely answer (the office phone during the day, an email address, WhatsApp if that is already where you talk to clients). Next to it, say what happens next: "First consultation, 45 minutes, 60 €" tells a client more about how you work than half a page of prose.

  4. The office, and when you answer

    The work is local: the court, the district, and whether the person can be there on a Tuesday morning. The search is almost always "advogado" plus a city name. If your address only exists inside a contact form, Google cannot read it, and neither can the person choosing between you and the office two streets up.

    Do this

    Publish the street address and treat the hours as when calls are actually answered (Mon to Fri, 9:30 to 18:00), not as the hours you happen to be in the building. If you receive by appointment only, write that, and mirror address and hours exactly on your Google Business Profile.

  5. The office, no set dressing

    Someone about to describe a family breakdown to a stranger is deciding whether this looks like a real, discreet place. Three photos of the actual office (the entrance, the meeting table, the person) do more than any adjective. Gavels and marble columns do the opposite: they are American film props with no relation to a Portuguese practice.

    Do this

    Six sober photos, taken on a phone in daylight: the building entrance with the street visible, the door plate, the meeting room, and a portrait. Check every frame before uploading: no client name on a whiteboard, no file with a readable spine, no lit screen.

From a description of the practice to a live page.

You do not design anything and you never start from a blank page. You describe the practice, the AI writes and lays out a first version, you correct it until it sounds like you, and you publish.

  1. Describe the practice

    Answer a short set of questions: the areas you take on and in what words, who you act for (individuals, families, small companies), the office, how the first consultation works, and the register you want. Sober and formal is one of the options, and in this profession it is usually the right one. This becomes your business profile and every page is generated from it, so these ten minutes decide most of the result.

  2. Read what the AI wrote

    Brandeet generates the whole page: sections, text, and layout, written around your answers instead of a template with your name dropped in. Read it as a client would and expect three things to need your hand: legalese that crept in ("nos termos do disposto"), area names in professional code rather than client language, and any sentence that sounds like a promise about an outcome. That last kind gets deleted without discussion.

  3. Fix it like a document

    Click a line and type over it: free and unlimited, which is what you want in a regulated profession. For bigger changes, describe them ("shorter intro, this is a solo practice, not a firm") and the AI redoes that block for one AI credit, 20 a month on Free and 50 on Pro. Then open the phone preview: these searches happen at night, on a phone, by someone who cannot sleep.

  4. Publish and point people at it

    One click puts the site live on yourname.brandeet.com, already a real link for an email signature or a LinkedIn profile. On the paid plans you connect the practice's own domain and the SSL certificate is provisioned and renewed for you, while your email stays exactly where it is. Either way the published page is fast static HTML, which impatient visitors and Google both reward.

Where Brandeet does the heavy lifting.

The parts of a professional site nobody wants to hand to an agency and then wait three months for, already handled. And, plainly, the part it deliberately does not do.

  • The technical groundwork, by default

    Your name, the office address, the hours, and the areas go into structured data, the machine-readable layer search engines and AI assistants read. Sitemap, robots, meta tags, and one clean H1 per page are generated too. It is the technical checklist from every SEO guide, done without you needing to know it exists.

    Every plan

  • Every word stays yours

    Click any line and type over it: free, unlimited, no AI credits spent. That weighs more here than in most trades, because the sentences saying what you take on and how you charge have to be yours, and correcting one cannot depend on a developer or a support ticket.

    Every plan

  • Built for a phone at midnight

    Most of these searches happen at night, on a phone. The same content is laid out properly on a small screen, with tap-to-call, and you see desktop, tablet, and phone previews before you publish anything.

    Every plan

  • A page per practice area

    Free publishes 1 page, which is enough for one correct, findable presence. Pro publishes up to 5 and Business up to 15, which covers a page per area plus the practice and contacts. A page that discusses one problem ranks for that problem better than a paragraph buried in a list.

    Pro and up

  • The practice's domain, zero server admin

    Point the domain at Brandeet and forget it exists: hosting, SSL, and renewals are handled. Email stays where it is, since Brandeet publishes the site and links to the address you already use, it does not touch your mail hosting. Free stays on a yourname.brandeet.com subdomain.

    Pro and up

  • What it deliberately does not do

    No client portal, no document upload, no case management, no online payments. First contact is a call, an email, or a WhatsApp message, and the file stays wherever it lives today. For anyone under a duty of confidentiality that separation is an advantage: a website is a public building, not an archive.

    By design

The site is half the job. Being findable is the other half.

In a practice, most first contacts start on Google or in a register, not on your homepage. These four moves cost nothing but attention, they compound for years, and they work no matter who built your site.

Claim your Google Business Profile

The free listing that puts the office on the map. For searches of "advogado" plus a city name, it gets read before your site does.

  1. Go to google.com/business and claim (or create) the listing for the office address. Verification is usually a postcard or a short video showing the entrance and the door plate.
  2. Set the category to "Lawyer", or "Law firm" if there is more than one of you, add your practice areas as services, and link the new site.
  3. Set the hours to when calls are actually answered and add that consultations are by appointment, so nobody turns up at a locked door. Update the site and the listing for holidays and judicial vacations.
  4. Add sober photos: the building entrance, the door plate, the meeting room, a portrait. Check every frame before uploading, for names, files, and lit screens.

Make reviews a habit, and reply without confirming anything

Reviews decide who gets the call when three offices sit on the same street. Here there is one extra rule: a reply must never confirm that the person was your client.

  1. Ask when a matter closes well, never in the middle of one. One sentence is enough: "if the way we handled this was useful, a Google review helps other people get here".
  2. Your Business Profile gives you a direct review link. Save it and send it by email when you send the final fee note.
  3. Reply to all of them with the same neutral formula, good or bad: thank them for the comment and say that professional secrecy stops you discussing specific matters. Never write "when you were our client".
  4. If a review exposes names or details of a case, report it to Google as a privacy issue and reply with the neutral formula in the meantime. And never buy reviews.

Keep name, address, and phone identical everywhere

Google cross-checks your details across the web, and a practice usually has more scattered entries than a shop: the Ordem, old directories, a previous office.

  1. Pick one exact spelling of the practice name, the office address, and the phone number, and use it on the site, on Google, in your Ordem dos Advogados registration, and on LinkedIn.
  2. If you have moved office, search for the old address and the old number and correct or delete everything that still shows them. Old addresses send clients to a locked door and confuse the map.
  3. When something changes, update all of them in the same sitting. Split across weeks, it never finishes.

Be verifiable where people go to check a lawyer

Before calling a stranger about a serious problem, people check that the stranger exists. In Portugal that means the Ordem dos Advogados lawyer search first, then LinkedIn.

  1. Check what your registration says in the lawyer search on oa.pt: name, cédula, office address, contact. Correct it from your area on the portal, or ask the Ordem to correct it.
  2. Make your LinkedIn headline name the areas instead of just "Advogado", and put the site link in the profile. Referrals from other professionals start there.
  3. Write the cédula profissional number on the site as well, so the two agree. Someone who can verify you in ten seconds calls sooner.
  4. Skip paid "best lawyers" badges and directories that sell placement. They cost money, add nothing to your credibility, and sit badly with the sobriety the profession expects.

The launch checklist.

Keep the tab open, or copy it somewhere. If every box is ticked, someone searching for their problem in your city will find you and know what to do next.

Before you publish

  • Every area named the way a client would say it, with one line of scope
  • One plain sentence about fees, plus what the first consultation costs
  • Full name, cédula profissional number, and a real photo
  • Office address and the number you answer, identical to Google
  • No promise of an outcome anywhere on the site
  • You checked the phone preview, not just the desktop one

The week after

  • Google Business Profile claimed, category set, site linked
  • Your Ordem dos Advogados entry shows the same name, office, and contact
  • LinkedIn headline names your areas and the profile links the site
  • Direct review link saved, and a neutral reply formula written in advance
  • Old address and old phone number searched for and cleaned up
  • Hours updated in both places for holidays and judicial vacations

What people ask before they start.

Anything else about your industry, your pages, or your domain: ask us directly.

  • Do I keep control of the wording?

    You do, and in a regulated profession that is the part that matters. The AI writes a first draft; then you click any line and type over it, free and unlimited, or you describe the change and let the AI redo that block (20 of those a month on Free, 50 on Pro). Nothing is public until you publish, so the sentences about what you take on and how you charge are read by you before anyone else reads them.

  • Do I have to publish my fees?

    No, and in most Portuguese practices you should not: a fee depends on the case and you can only quote it once you have heard it. What works is saying so clearly instead of leaving the visitor guessing: publish what the first consultation costs and how long it lasts, then say that fees for the matter are quoted in writing after that meeting. Read as a policy it is professionalism; read as silence it looks like evasion.

  • Can clients upload documents or follow their case there?

    No. Brandeet publishes a website, not a client portal: no logins, no document upload, no case management, no online payments. First contact is a call, an email, or a WhatsApp message, and the file stays in the system you already use. For anyone under a duty of confidentiality that separation is an advantage rather than a gap.

  • Can I use the practice's domain and keep our email?

    Yes. Any paid plan connects your own domain and the SSL certificate is provisioned and renewed for you. Email stays exactly where it is today: Brandeet publishes the website and links to the address you already use, it does not touch your mail hosting. On Free the site lives on a yourname.brandeet.com subdomain, which is already a real link for a signature.

  • What does it cost?

    Free is 0€ and does not expire: 1 published page on a brandeet.com subdomain, enough for one correct, findable presence. Pro is 30€ a month or 300€ a year, VAT included, and adds your own domain, up to 5 pages (one per practice area), and a written marketing strategy with a weekly task calendar. Business is 100€ a month or 1020€ a year, with up to 15 pages and 3 audits per domain each month. You can cancel from your billing settings whenever you want.

Stop staring at a blank page.

Your full digital presence in less time than a coffee.