A builder's site that gets you invited to quote

The whole plan in one read: the six things a homeowner checks before calling a builder, how to build them in an afternoon, and how to get found by the next renovation on your street.

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Six things a homeowner checks before they call you.

A renovation is the most expensive thing most people buy after the house itself, and they are choosing between three names with no way to tell them apart. So nobody reads your site to be charmed. They are looking for two answers: have they done work like mine, and are they a real company I could hold to account. Every section below answers one of those, and the mock page shows where each one lives.

  1. Finished work, and honest before and afters

    Nobody can judge plasterwork from a paragraph. A tiled bathroom next to a photo of what that room looked like in March argues for you, and it is also how a visitor decides whether your taste matches theirs. Ten finished jobs on a page answer a question that no amount of writing about quality and trust ever will.

    Do this

    Show six to ten finished jobs, each with the type of work, the town, and how long it took. Pair at least two of them with a real before shot of the same space, taken from the same corner: the honest pairs are the ones people believe. Phone photos are fine, daylight and a tidy room matter more than the camera. And ask the owner before you publish their home.

  2. Who you are, and the paperwork that proves it

    This is the part almost no construction website has and every client wants to read. Someone about to let a stranger open a wall in their home wants to know the company exists on paper: a licence, insurance, a few years of history, and a name to hold responsible. It is what separates you from a phone number painted on the side of a van.

    Do this

    Write it plainly, in one block: your licence number (the alvará), the insurance you carry, the year you started, which trades you keep in-house and which you subcontract, and whether you handle the licensing paperwork with the council. Add the first names of the people who will actually be on site.

  3. Types of work, and how you actually quote

    A homeowner searches for the job, not for the trade: kitchen renovation, bathroom renovation, a roof, an extension. If those words are nowhere on your page, you are invisible to the search that would have hired you. And they already know a real price needs a visit, so the price question is not the one to be afraid of: what loses you the call is a page that says nothing at all.

    Do this

    List the work you want more of, each with a reference price and a unit (bathroom from 6 500 €, roof from 45 € per m²), then say in one line how a quote happens: a visit, measurements, and a written proposal within a few days. If the visit is free, write that. If it is not, write what it costs.

  4. One button that rings a phone

    Nobody commissions a renovation by email. They want to hear a voice, book a visit, and see whether you turn up when you said you would. A contact form is the worst possible place for that: it lands somewhere nobody opens, and by the time it is read the other two builders have already been to the house.

    Do this

    Make the main button "Request a quote" and point it at the phone or the WhatsApp you answer from the van, with the number visible as text as well. Right beside it, ask for the three things you need to prepare a visit: the address, the type of work, and a couple of photos.

  5. Where you work, and when you pick up

    The first thing a caller checks is whether you even reach their address, and the first thing that annoys them is a number that rings for three days. A page that names the municipalities you work in also gives Google the local match it needs, which is how the searches with a place name in them find you.

    Do this

    Name the municipalities or the radius you cover, and say what happens past it (further out, quoted with travel). Next to it, put honest phone hours, weekdays 8:00 to 18:00 if that is the truth, and say whether WhatsApp gets answered in the evening. If the office has an address, publish it: it is a legitimacy signal, and Google reads it.

  6. The trail that shows you are still working

    A cautious client will look you up on Facebook or Instagram after the site, and what they are checking is whether the last post is from this month or from 2019. The feed proves the company is alive and busy. The site is the part Google and AI assistants can actually read, and the part still there in two years when somebody searches again.

    Do this

    Link the pages you genuinely keep up in the footer, and put the site link in every profile the day you publish. Then make it a habit: the same finished-job photos go to the feed, to the site, and to your Google profile in the same sitting.

From a description of the company to a live page.

You do not design anything and you never start from a blank page. You describe the company, the AI writes and lays out a first version, you correct it until it sounds like you on the phone, and you publish.

  1. Describe the company

    Answer a short set of questions: the work you do and the work you would rather not, the municipalities you cover, how long you have been at it, the licence and insurance you carry, which trades are in-house, and how you quote. This becomes your business profile, and everything else is generated from it, so these few minutes are the highest-leverage part of the whole job.

  2. Read what the AI wrote

    Brandeet generates the full page: sections, text, and layout, written around your answers instead of a template with your name swapped in. In this trade a first draft tends to slip the same two ways: it reaches for quality and trust where a number would be stronger, and it treats a bathroom, a roof, and a new build as if they were the same job. Read the credentials block hardest of all. A licence number or an insurer is only right if you were the one who gave it, so check every number against your paperwork.

  3. Fix it like a document

    Click a price and type over it: that is free and unlimited. For bigger changes, describe them ("cut the intro in half, we do renovations, not new builds") and the AI redoes that block. That costs one AI credit, and you get 20 a month on Free and 50 on Pro. Then open the phone preview and check the two things that matter on a small screen: that a before and after pair still reads side by side, and that tapping the number really starts a call.

  4. Publish and point people at it

    One click puts the site live on yourname.brandeet.com, which is already a real link for the quotes you email and for the van. On the paid plans you connect your own domain, and the SSL certificate is provisioned and renewed for you. Either way the published page is fast static HTML, which counts for more than it sounds like when someone is looking at it on mobile data, standing in a half-demolished kitchen.

Where Brandeet does the heavy lifting.

The parts of a builder's website nobody enjoys doing by hand, already handled. And, honestly, the part it deliberately does not do.

  • Local search groundwork, by default

    The work you do, the area you cover, your address and hours go into structured data, the machine-readable layer search engines and AI assistants read. Sitemap, meta and OG tags, and one clean H1 per page are generated too. It is the technical checklist from every SEO guide, done without you knowing it exists.

    Every plan

  • Text edits never cost credits

    A new reference price, a renewed insurance policy, a job you finished last week: click, type, publish. AI credits are only spent when you ask the AI to write or redo a block for you.

    Every plan

  • A page that works on a phone, one-handed

    The same content laid out properly on a phone, with tap-to-call and tap-to-WhatsApp, and desktop, tablet, and phone previews before you publish anything. Most of your visitors arrive from a phone, often standing in the room they want changed.

    Every plan

  • A page per type of work

    Free publishes 1 page, which is enough for a company with one main line of work. Pro goes up to 5 pages and Business to 15, so kitchens, bathrooms, and roofs can each have their own page, with their own photos and their own words, which is also how people search for them.

    Pro and up

  • Your own domain, zero server admin

    Point your domain at Brandeet and forget it exists: hosting, SSL, and renewals are handled. Free stays on a yourname.brandeet.com subdomain, which is already enough to print on a quote.

    Pro and up

  • What it deliberately does not do

    No project portal, no client login, no payment milestones to tick off online, and no quote form. The site's job is to win the phone call. The visit, the measurements, the proposal, and the invoices keep happening the way they already do, and contact is a link out to your phone, WhatsApp, or email.

    By design

The site is half the job. Being found nearby is the other half.

Most renovation work is decided within a few kilometres of the job. These four moves cost nothing but attention, they compound for years, and they work no matter who built your website.

Claim your Google Business Profile

The free listing that decides whether you appear when someone searches for a builder in your town. For a company with a yard and no shop window, it is closer to a homepage than to a directory entry.

  1. Go to google.com/business and claim (or create) the listing. If you work out of your home or a yard, set it up as a service-area business: you list the municipalities you cover and the address stays hidden.
  2. Set the main category to "General contractor" and use secondary categories for what you actually do most: remodeler, roofing contractor, bricklayer.
  3. Add your services with reference prices, the phone number, and a link to the new site. Mirror the hours and the work area exactly as they appear on the page.
  4. Upload 10 to 15 photos of finished jobs, not just the van and the logo, and add a few every month. Listings with fresh photos get noticeably more calls and direction requests.

Make reviews a habit, not a campaign

On a renovation, reviews are the only thing a stranger has that did not come from you. Two builders with equally good photos are separated by twelve reviews against two.

  1. Ask at handover, with the client standing in the finished room and the dust already cleaned up. That is the happiest they will ever be with you, and it lasts about a week.
  2. Your Business Profile gives you a direct review link. Send it in the same WhatsApp message as the final photos: "if you are happy with how it turned out, a Google review helps us a lot".
  3. Ask them to say what the job was and where ("kitchen renovation in Almada"). Reviews that name the work and the place are the ones that answer other people's searches.
  4. Reply to every review, including the one about the delay, in two lines and without arguing. The reply is read by the next client, not by the person who wrote it.

Keep the company name, address, and phone identical everywhere

Google cross-checks your details across the web, and building companies break this rule more than most: the legal name on the invoice, a shorter trading name on the van, and a third version on Facebook.

  1. Pick one exact public name and one phone number, and use them on the site, on Google, on Facebook, on the van, and at the top of your quotes.
  2. When the number or the address changes, update every place in the same sitting. Split across weeks it never finishes, and the old number keeps taking calls nobody answers.
  3. Hunt down the old listings: a construction directory you signed up to years ago, a classifieds profile with a mobile you no longer use. Correct them or ask for them to be removed.

Get recommended by the people who see the job before you do

In this trade the best leads never touch a search engine. An architect, an engineer, or the man behind the materials counter says a name, and the homeowner calls that name. A site makes you easy to recommend, because the recommendation can be a link.

  1. When a job finishes, send the architect or engineer who signed it a small set of the finished photos, credited, with a link to the page where the project lives. Photos you give away are the cheapest referral you will ever buy.
  2. Leave your details at the two or three materials suppliers you buy from every week. They get asked for a builder several times a month and they recommend whoever comes to mind.
  3. Introduce yourself to the condominium managers and the estate agents working your area, with the link. Both hand out work continuously and neither one wants to go looking for a builder.
  4. Ask every caller how they found you and write the answer down. After ten jobs you know which of these moves is worth your time.

The launch checklist.

Keep the tab open, or copy it somewhere. If every box is ticked, a homeowner can tell in one minute that you are a real company, which is more than most of your competition manages.

Before you publish

  • Six or more finished jobs, each with the type of work and the town
  • At least two honest before and after pairs, published with the owner's blessing
  • Licence, insurance, years in business, and what you subcontract, on the page
  • Types of work with a reference price and how a quote happens
  • The main button opens the phone you answer from the van
  • You checked the phone preview and tapped the number yourself

The week after

  • Google profile claimed, category set, work area and 10 job photos up
  • Site link on the van, on your quotes, and on your Facebook page
  • Direct review link saved, ready for the next handover
  • Three suppliers, architects, or agents told the site exists
  • One before and after photographed the week a job finishes

What people ask before they start.

Anything else about your industry, your pages, or your domain: ask us directly.

  • Can people request a quote through the site?

    They reach you in one tap: phone, WhatsApp, or email, repeated at the end of every section. Brandeet builds no forms and no instant quote calculator, so the request lands in a channel you can answer from the van instead of in a website inbox nobody opens. In this trade that is usually an advantage: the job is won at the visit.

  • How do I add a project when I finish one?

    Open the editor, add a section, upload the photos, type the description, publish. Adding and editing your own text and images is unlimited and spends no AI credits. Credits are only for asking the AI to write or redo a block: 20 a month on Free, 50 on Pro, 200 on Business.

  • Do I need permission to publish a client's house?

    Ask, and in writing if the job was a big one. It is their home, and a finished kitchen is recognisable to their neighbours. Nothing is public until you press publish, and any image comes down as fast as it went up.

  • Can I use the company's own domain?

    On any paid plan, yes: point the domain at Brandeet and the SSL certificate is provisioned and renewed for you. Free stays on a yourname.brandeet.com subdomain, which is already enough to print on a quote and on the van.

  • What does it cost?

    Free is 0€ and does not expire. Pro is 30€ a month or 300€ a year, VAT included, and adds your own domain, up to 5 pages, 50 AI credits a month, and a written marketing strategy with a weekly task calendar. Business is 100€ a month or 1020€ a year, with 15 pages and 3 site audits a month. You can cancel from your billing settings whenever you want.

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