A cleaning site that earns the keys to the house

The whole plan in one read: the six things your site needs before someone trusts you with a key, how to build them in an afternoon, and how to get found in the zones you actually cover.

See pricing

Six things a client checks before they let you in.

Nobody hires a cleaning company for fun. There is a flat to hand back on Friday, an office nobody has time for, or builder's dust in every corner, and the person reading is about to give a key to someone they have never met. Price matters, trust decides. Every section below answers one of the questions a careful person asks before they write to you, and the mock page shows where each one lives.

  1. What you clean, and what a clean includes

    The first question is not the price, it is the scope. Does a home clean include the oven, the windows, the ironing? Almost nobody asks out loud, they assume, and the assumption is where the argument at the end of the job comes from. A written list also gives search engines something concrete to match when someone looks for "post-build cleaning" plus a place name.

    Do this

    Give each service the price shape it really has: homes by the hour (14 €/h), offices per visit or per month, post-build on quote after you see the space. Under each one, three lines of what is included and one line of what is not (outside windows, ironing, moving furniture).

  2. The zone you cover, and the hours you work

    You are not a shop people walk into, you are a company defined by where it goes. With no zone written down, two things happen: you field calls for jobs 40 minutes away, and the person two streets from your last job never writes because they could not tell. "Lisboa and surrounding areas" is not a zone, it is a shrug.

    Do this

    Name the concelhos, or the parishes if you work small, in plain text, and add the hours you take jobs in. If you travel further for a fee, write the radius and the fee on the page instead of discovering it together on the phone.

  3. Who actually walks into the house

    This is the part almost no cleaning site says out loud, and it is the only thing the client is really thinking about. They are handing a key to someone they have never met, often for a morning when nobody is home. First names, a face, and one line each turn a company into people, and "the same team every visit" answers the fear behind the enquiry better than any adjective.

    Do this

    Say who comes and whether it is always the same people. Put the boring proof in writing (liability insurance, staff registered and paid properly) and keep it true: if you sometimes send a substitute, say so on the page, because a stranger at the door costs more than the sentence does.

  4. Before and after, of spaces and never of people

    Good cleaning is invisible, so the proof has to be a comparison. One pair of photos of the same kitchen, or the same building stairwell, argues better than a page of adjectives, and photos keep visitors on the page longer, which search engines notice.

    Do this

    Shoot from the same spot before and after: six to ten pairs is plenty and straight from your phone is fine. Ask the client first, keep people out of frame, and crop anything that identifies the place (door numbers, name plates, post on the table). Give each photo alt text ("stairwell in a Cascais building after a post-build clean"), which is how an image gets found and not only seen.

  5. One button, and the three things you need to quote

    For most jobs you cannot put a final price on the page, and nobody expects you to. What loses the job is the five-message ping-pong that starts with "how much for a cleaning?", because you cannot answer without the size, the frequency, and the zone.

    Do this

    Make WhatsApp, or the number you actually answer, the main button, and write the three questions right next to it: typology or square metres, how often, and where. When the page asks, most people answer all three in the first message, and you quote in one reply instead of six.

  6. The trail to your reviews and your feed

    Someone about to trust you with a key goes looking for a second opinion. If the site is the only place you exist, they leave to search your name and land wherever Google sends them. Send them yourself: the site answers scope, zone, and price shape, while the reviews and the feed answer whether you are real.

    Do this

    Link Instagram and Facebook in the footer, and put the site link in your bio the day you publish. Post the before-and-after pairs on the feed and let the site carry prices and zones, so the feed never has to repeat them.

From a description of the business to a live page.

You do not design anything and you never start from a blank page. You describe the company, the AI writes and lays out a first version, you correct it until it sounds like you, and you publish.

  1. Describe the business

    Answer a short set of questions: what you clean, what a standard clean includes, how each service is priced (per hour, per visit, on quote), the zone you cover, who is on the team, and the tone you want (a two-person domestic team and a company that does condomínios and offices are different pages). This becomes your business profile, and everything else is generated from it, so these few minutes are the highest-leverage part of the whole job.

  2. Read what the AI wrote

    Brandeet generates the full page: sections, text, and layout, written around your answers instead of a template with your name swapped in. First drafts land close. For a cleaning company, check two things first: does the service list say what is actually included, and is the zone your real list of concelhos rather than a vague "and surrounding areas"?

  3. Fix it like a document

    Click a price and type over it: that is free and unlimited. For bigger changes, describe them ("say that the same team returns every visit and that we are insured") and the AI redoes that block. That costs one AI credit, and you get 20 a month on Free and 50 on Pro. Before publishing, check the phone preview: enquiries arrive from a phone, usually while the person is standing in the mess they want gone.

  4. Publish and point people at it

    One click puts the site live on yourname.brandeet.com, which is already a real link for your Instagram bio and your Google profile. On the paid plans you connect your own domain, and the SSL certificate is provisioned and renewed for you. Either way, the published page is fast static HTML, which impatient visitors and Google both appreciate.

Where Brandeet does the heavy lifting.

The parts of a cleaning company's site nobody enjoys doing by hand, already handled. And, honestly, the part it deliberately leaves alone.

  • Local search groundwork, by default

    Your services, hours, and contact details go into structured data, the machine-readable layer search engines and AI assistants read, and a sitemap, meta tags, and one clean H1 per page are generated too. For a company defined by where it goes, that layer is what connects your trade and your zone to a search.

    Every plan

  • Text edits never cost credits

    An hourly rate going from 13 € to 14 €, a new concelho on the list, somebody joining the team: click, type, publish. AI credits are only spent when you ask the AI to rewrite or redo something for you.

    Every plan

  • A page built for phones

    The same content laid out properly on a phone, with tap-to-call and tap-to-WhatsApp, and desktop, tablet, and phone previews before you publish anything.

    Every plan

  • Your own domain, zero server admin

    Point your domain at Brandeet and forget it exists: hosting, SSL, and renewals are handled. Free stays on a yourname.brandeet.com subdomain, which is enough to start.

    Pro and up

  • A marketing plan for the empty weeks

    Pro adds a written marketing strategy with a weekly task calendar: what to post, when to ask for reviews, what to refresh on the site. Useful in August, when half the offices you clean are closed.

    Pro and up

  • What it deliberately does not do

    No booking calendar, no online payments, and no recurring billing for your monthly clients. Scheduling stays where it already works: WhatsApp, the phone, and the calendar you keep. Invoicing and standing orders stay with whatever you use today, because a second schedule nobody checks is worse than none.

    By design

The site is half the job. Being findable in your zone is the other half.

For a company that travels to the work, the map and the phone matter more than blue links. These four moves cost nothing but attention, they compound for years, and they work no matter who built your website.

Claim your Google Business Profile as a service area

The free listing that decides whether you show up for someone searching in Oeiras at nine in the morning. You can set it up without publishing a home address.

  1. Go to google.com/business and create the listing. When it asks whether customers come to your address, answer no, then add service areas: up to 20 concelhos or parishes. Set up as a service-area business, the address you verify with is not shown on the listing.
  2. Set the main category to "House cleaning service", and add "Commercial cleaning service" as a second one if you also do offices and condomínios.
  3. List your services with the price shape they really have (per hour, per visit, on quote) and link the new site.
  4. Add photos of finished spaces, and keep the working hours identical to the ones on the site. Mismatched hours make Google trust both a little less.

Make reviews a habit, not a campaign

Nothing else you can do carries as much weight for a business that enters homes. A steady trickle of real reviews beats every adjective on your page.

  1. Ask at the door, at the end of the job, while the place is still shining. One sentence is enough: "if you are happy with it, a Google review helps us a lot".
  2. Your Business Profile gives you a direct review link. Save it in WhatsApp and send it the same afternoon, not a week later when the feeling has faded.
  3. Reply to every review, including the bad ones, briefly and calmly. For a company that gets given keys, a composed answer to a complaint is worth more than a five-star line.
  4. Never buy reviews. A suspicious burst can get the listing flagged, and it reads fake to humans anyway.

Keep the name, the phone, and the zone identical everywhere

Google cross-checks your details across the web, and consistency is a trust signal. With no public address, the name and the phone number carry the whole weight.

  1. Pick one exact spelling of the company name and one phone number, and use them on the site, on Google, on Instagram, and on Facebook.
  2. Keep the same zone list in all of them. When you add a concelho, add it everywhere in the same sitting, because split across weeks it never finishes.
  3. If the company appears in any local directory or classifieds page, check it says the same thing. Old numbers in forgotten listings quietly cost calls.

Court the people who need a cleaner every month

Your best work does not come from search, it comes from a handful of people with recurring needs: building managers (administradores de condomínio), short-term rental managers, and estate agents getting a flat ready for viewings.

  1. Make a list of ten: the condomínio administrators in your zone, two or three estate agencies, the local holiday-rental managers. Their details are on their own sites and on the noticeboards in building entrances.
  2. Send one short message with the site link, the zone you cover, and the price shape for their case (per stairwell per month, per turnaround between guests, per pre-viewing clean). The link does the explaining, so the message stays three lines long.
  3. Ask for one trial job at your normal price instead of offering a discount. A stairwell done well is how a monthly contract starts.
  4. Write a page, or at least a section, in the words they use ("condomínio stairwell cleaning", "cleaning between guests"), so the message and the page say the same thing.

The launch checklist.

Keep the tab open, or copy it somewhere. If every box is ticked, you are easier to trust than most of the companies bidding for the same building.

Before you publish

  • Every service says what is included and how it is priced
  • The zone names real concelhos, not "and surrounding areas"
  • The page says who comes and that you are insured
  • Six or more before-and-after pairs, no people, no door numbers
  • The main button opens the channel you answer, with the three quote questions beside it
  • You checked the phone preview, not just the desktop one

The week after

  • Google profile created as a service-area business, category set, site linked
  • Site link in the Instagram bio and on the Google profile
  • Direct review link saved and sent to your last five clients
  • Ten condomínio administrators or rental managers messaged with the link
  • Prices on the site updated the same day you change them for new clients

What people ask before they start.

Anything else about your industry, your pages, or your domain: ask us directly.

  • Can clients book and pay on the site?

    No, and that is deliberate. Brandeet does not build booking calendars, online payments, or recurring billing, so scheduling stays in WhatsApp, on the phone, and in the calendar you already keep. What the site does is put a phone number, a WhatsApp link, and an email address one tap away on every screen, with the three things you need in order to quote written next to the button.

  • Do I have to publish my home address?

    No. A cleaning company is defined by where it goes, not by an address people visit, so the page can carry the zones you cover, your phone, and your working hours and leave the address out entirely. Do the same on Google: set the profile up as a service-area business and the address you verify with stays hidden.

  • Can I have a page per service?

    Yes, on a paid plan. Pro publishes up to 5 pages and Business up to 15, so home cleaning, offices, and post-build can each have their own page with their own prices and their own photos. On Free everything lives on 1 page, which still works well for a small company.

  • Can I use the company's own domain?

    On any paid plan, yes: point the domain at Brandeet and the SSL certificate is provisioned and renewed for you. Free stays on a yourname.brandeet.com subdomain, which is already a real link to send to a condomínio administrator or to put in your Instagram bio.

  • What does it cost to keep it online?

    0€ on the free plan, forever, on a brandeet.com subdomain. 30€ a month, or 300€ a year with VAT included, adds your own domain with the SSL certificate handled for you, up to 5 pages, and a marketing strategy with a weekly task calendar. You can cancel from your billing settings whenever you want.

Stop staring at a blank page.

Your full digital presence in less time than a coffee.