An accountant's site that answers what the avença costs

The whole plan in one read: the five things your site has to answer, how to build them in an afternoon, and how to be found by someone who registered a business last week.

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Five things a business owner checks before handing over the books.

Nobody reads accounting websites for pleasure. The person who arrives is opening activity as a freelancer, has just registered an Lda, or lost their accountant to retirement in the middle of a fiscal year, and they carry three questions: do you handle businesses like mine, what does the monthly fee cost, and are you actually a contabilista certificado. Every section below answers one of them, and the mock page shows where each one lives.

  1. Who you work with, and what the monthly fee costs

    The visitor is not comparing accounting in the abstract, they are asking whether their case fits your office: recibos verdes on the simplified regime, a one-shareholder Lda with two people on the payroll, a local lodging flat, a shop filing VAT every quarter. A page that only says "accounting and tax services" cannot answer that, so they call three offices and stay with whoever answers the price question first. The written list is also what Google and AI assistants can match against "contabilista para ENI em Braga".

    Do this

    Write one fee shape per client type, each with a from-price and what it includes: "Freelancers, recibos verdes: from 45 €/month, includes VAT where it applies, IRS, and Social Security". Under the list, one line about what moves the number: invoices a month, people on the payroll, whether you also issue the invoicing.

  2. A name, and the contabilista certificado number

    Handing over the books means giving a stranger your NIF, your bank statements, and their signature on your filings. Before that, the visitor wants a full name and something they can verify. In Portugal that is your contabilista certificado number from the Ordem dos Contabilistas Certificados: one line long, and the difference between an office and someone doing entries in a spreadsheet. The second question is always the same, who actually answers my emails.

    Do this

    Full name, contabilista certificado number, a plain photo (never a stock one), what each person handles (payroll, corporate tax, a portfolio of freelancers), and the year you started. If you work alone, own it in the first person: a one-person office written plainly reassures more than a "we" pretending to be a firm of twenty.

  3. One obvious way to ask, and what happens next

    Nobody signs a monthly fee off a web page. They want a short conversation to find out whether the fit and the price work, and a good share of these searches happen in the evening, after their own shop closes. If the number is not visible on the first screen they call the next office on the list. You do not need forms or a booking system, you need one button that reaches you.

    Do this

    Make the channel you answer during the day the main button (the office phone, WhatsApp, an email address) and write next to it what the first conversation is: "20 minutes, no commitment", plus the four things you need to quote (activity and CAE code, expected turnover, employees, invoices a month). Someone who knows what to bring calls sooner.

  4. The office, and whether distance matters

    The search is "contabilista" plus a city name even when the work is entirely remote, because people assume they will have to drop papers off in person. If your address only exists inside an image or a contact form, Google cannot read it, and neither can the owner choosing between you and the office two streets up. Two facts decide the call: when somebody actually picks up the phone, and whether you take clients from other districts.

    Do this

    Publish the street address, treat the hours as when the phone is genuinely answered (Mon to Fri, 9:00 to 18:00), and add one sentence about working remotely ("clients across the country, documents by email or in the software you already use"). Mirror address and hours exactly on your Google Business Profile.

  5. The real office, not stock calculators

    Accounting pages are the most stock-heavy corner of the web: handshakes, gold coins, a calculator on graph paper, a fountain pen signing an anonymous contract. None of it tells the visitor anything, and all of it reads as a template. Three photos of the actual office and the actual person answer the only visual question they have, which is whether this is a real place with real people in it.

    Do this

    Six sober photos, taken on a phone in daylight: the building entrance with the street visible, the door plate with the office name, the meeting table, and a portrait. Check every frame before uploading: no client name on a folder spine, no NIF on a screen, no invoice left on the desk.

From a description of the practice to a live page.

You do not design anything and you never start from a blank page. You describe the office, the AI writes and lays out a first version, you correct it until it sounds like you, and you publish.

  1. Describe the practice

    Answer a short set of questions: which client types you take on, the fee shapes and from-prices, whether you run payroll, the software you work in, the office, and the register you want. Sober and professional is one of the options, and in this trade it is usually the right one. This becomes your business profile and every page is generated from it, so these ten minutes decide most of the result.

  2. Read what the AI wrote

    Brandeet generates the whole page: sections, text, and layout, written around your answers instead of a template with your name dropped in. Read it as a client would and expect three things to need your hand: obligations written in filing-form language instead of plain words ("cumprimento das obrigações declarativas" against "we file your VAT and your IRS on time"), numbers rounded to something you never agreed to, and any sentence that sounds like a promise to reduce someone's tax. That last kind gets rewritten into what you actually do, which is apply the right regime, correctly and on time.

  3. Fix it like a document

    Click a line and type over it: free and unlimited, which matters on a page made of dates and prices. For bigger changes, describe them ("shorter intro, we take freelancers and small Lda companies, not groups") and the AI redoes that block for one AI credit, 20 a month on Free and 50 on Pro. Read every figure twice, since a wrong price on a fee table is a conversation you do not want, and open the phone preview before you finish: plenty of these visits happen from a phone at the end of a working day.

  4. Publish and point people at it

    One click puts the site live on yourname.brandeet.com, already a real link for an email signature, a proposal, or a LinkedIn profile. On the paid plans you connect the office's own domain and the SSL certificate is provisioned and renewed for you, while your email stays exactly where it is. Either way the published page is fast static HTML, which impatient visitors and Google both reward.

Where Brandeet does the heavy lifting.

The parts of a practice site nobody wants to pay an agency for and then wait two months to correct, already handled. And, plainly, the part it deliberately does not do.

  • The technical groundwork, by default

    The office name, the address, the hours, and your services go into structured data, the machine-readable layer search engines and AI assistants read. Sitemap, robots, meta tags, and one clean H1 per page are generated too. It is the technical checklist from every SEO guide, done without you needing to know it exists.

    Every plan

  • Text edits never cost credits

    Prices, deadlines, a new person in the office: click, type, publish. On a site full of dates that is the feature that matters, because the version that goes stale is the one that was expensive to change. AI credits are only spent when you ask the AI to write or redo a block for you.

    Every plan

  • Built for a phone after closing time

    Owners look for an accountant when their own day is over, usually on a phone. The same content is laid out properly on a small screen, with tap-to-call, and you see desktop, tablet, and phone previews before you publish anything.

    Every plan

  • A page per client type

    Free publishes 1 page, which is enough for one correct, findable presence. Pro publishes up to 5 and Business up to 15: a page for freelancers, one for companies, one for local lodging, plus the deadline calendar for the year. A page that talks only about the simplified regime ranks for that better than a bullet buried in a list.

    Pro and up

  • The office's domain, zero server admin

    Point the domain at Brandeet and forget it exists: hosting, SSL, and renewals are handled. Email stays where it is, since Brandeet publishes the site and links to the address you already use, it does not touch your mail hosting. Free stays on a yourname.brandeet.com subdomain.

    Pro and up

  • What it deliberately does not do

    No client portal, no document upload, no invoicing integration, no online payments. e-fatura, your accounting software, and whatever route clients use to send you documents stay exactly where they are. The site is the storefront that wins the first call, and for anyone holding other people's NIFs and bank statements that separation is a feature: a website is a public building, not an archive.

    By design

The site is half the job. Being findable is the other half.

New clients arrive three ways: a search, a name passed along by someone who met them before you did, and a register they used to check that you exist. These four moves cost nothing but attention, they compound for years, and they work no matter who built your site.

Claim your Google Business Profile

The free listing that puts the office on the map. For searches of "contabilista" plus a city name, it gets read before your site does.

  1. Go to google.com/business and claim (or create) the listing for the office address. Verification is usually a postcard or a short video showing the entrance and the door plate.
  2. Set the category to "Accountant", add "Tax preparation service" as a secondary one if you also file IRS for individuals, list your fee shapes as services, and link the new site.
  3. Set the hours to when the phone is actually answered, and say that meetings are by appointment so nobody arrives at a locked door. Update both the site and the listing for August and for the holidays.
  4. Add sober photos: the entrance with the street visible, the door plate, the meeting table, a portrait. Listings with photos get noticeably more calls and direction requests.

Make reviews a habit, not a campaign

Reviews decide who gets the call when three offices sit within walking distance of each other. Your advantage is that this trade has two natural moments to ask.

  1. Ask right after something closes well: the IRS return delivered, the first clean month after you took the books over, a company set up without a hitch. Never in the middle of a filing.
  2. One sentence is enough: "if this was useful, a Google review helps other business owners find us".
  3. Your Business Profile gives you a direct review link. Save it and send it with the fee note instead of hoping clients find the way themselves.
  4. Reply to all of them, good or bad, in two lines and without discussing anybody's numbers or confirming who is a client. Replies are public, and secrecy is part of the job. Never buy reviews: a suspicious burst can get the listing flagged and it reads fake to humans anyway.

Keep name, address, and phone identical everywhere

Google cross-checks your details across the web, and an accounting office usually has more scattered entries than a shop: the OCC listing, business directories, an old office, a Facebook page nobody has opened since 2019.

  1. Pick one exact spelling of the office name, the address, and the phone number, and use it on the site, on Google, on LinkedIn, and in your Ordem dos Contabilistas Certificados details.
  2. Check what your entry in the OCC's public listing of contabilistas certificados says: name, number, office, contact. Correct it from the members' area on occ.pt so a visitor who verifies you finds the same office they just read about.
  3. If you have moved, search for the old address and the old number and fix or delete everything that still shows them. Old details send people to a locked door and confuse the map.
  4. When something changes, update all of them in the same sitting. Split across weeks, it never finishes.

Be the name that gets passed along

Most owners do not choose an accountant from a search result, they ask someone. The notary who set up the company, the bank manager who opened the account, the business association, the accountant who is full. Your site is what that recommendation turns into.

  1. List five people nearby who meet new businesses before you do (a notary or solicitor, a bank branch manager, an insurance broker, a lawyer, the person who registers companies at the Espaço Empresa) and send each of them the site link with one line about who you take on.
  2. Join your local business or commercial association and make sure their member listing carries the site link. Owners looking for a local accountant read those lists, and so does Google.
  3. Ask the two clients who send you the most referrals what they say about you, and put that sentence on the site in their words. It is usually better than anything you would write.
  4. Put the site link in your email signature, in every proposal you send, and on your LinkedIn profile. Someone handed your name will search it before calling, and what they find should be your page, not a directory listing from 2016.

The launch checklist.

Keep the tab open, or copy it somewhere. If every box is ticked, someone who registered a business last week can find you, price you, and verify you in under a minute.

Before you publish

  • One fee shape per client type, with a from-price and what it includes
  • One plain line about what moves the price
  • Full name and contabilista certificado number for every accountant on the page
  • Office address and the number you answer, identical to Google
  • One sentence about remote clients and how documents reach you
  • No promise anywhere about paying less tax

The week after

  • Google Business Profile claimed, category "Accountant", site linked
  • Your OCC entry shows the same name, office, and contact
  • Site link in your email signature and in the proposal template
  • Direct review link saved, and sent to three clients after a filing closed
  • Five referral contacts sent the link with a line about who you take on
  • Deadline dates on the site checked against this year's calendar

What people ask before they start.

Anything else about your industry, your pages, or your domain: ask us directly.

  • Can clients send me documents through the site?

    No. Brandeet publishes a website, not a client portal: no logins, no document upload, no invoicing integration, no online payments. A practice should not be collecting invoices through a web form anyway. e-fatura, your accounting software, and the channel you already use to receive documents stay exactly where they are, and the page links out to it: email, your document portal, or WhatsApp.

  • Should I publish my fees?

    It filters better than it costs you. Unlike most regulated professions, an accountant can price a monthly fee before knowing the case, and the offices that publish a from-price per client type stop the calls that were never going to convert and reassure the ones that were. Write the shape ("Freelancers, recibos verdes: from 45 €/month"), then one line on what moves it: invoice volume, people on the payroll, whether you also issue the invoicing. It is plain page text, so you edit it the day your pricing moves.

  • How do I keep it current through IRS season?

    Typing over your own text is unlimited and spends nothing, which is exactly what a page made of dates and prices needs. AI credits only go when you ask the AI to write or rework a block: 20 a month on Free, 50 on Pro, 200 on Business, with the cost shown before you confirm. When the IRS window shifts or your fees move, updating the site costs five minutes and no credits.

  • Can I use the practice's domain and keep our email?

    Yes. Any paid plan connects your own domain and the SSL certificate is provisioned and renewed for you. Email stays exactly where it is today: Brandeet publishes the website and links to the address you already use, it does not touch mail hosting. On Free the site lives on a yourname.brandeet.com subdomain, which is already a real link for a signature or a proposal.

  • What does it cost?

    Free is 0€ and does not expire: 1 published page on a brandeet.com subdomain, enough for one correct, findable presence. Pro is 30€ a month or 300€ a year, VAT included, and adds your own domain, up to 5 pages (one per client type plus the deadline calendar), and a written marketing strategy with a weekly task calendar. Business is 100€ a month or 1020€ a year, with up to 15 pages and 3 audits per domain each month. You can cancel from your billing settings whenever you want.

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